Marketing Communications Specialist

Job Description The Opportunity The Marketing Communications Specialist, India is responsible for the execution of marketing communications initiatives supporting the Laboratory Solutions Segment (LSS) and Bioscience Production Segment(BPS) business segments in India. This role focuses on implementing communication strategies that drive brand visibility, customer engagement, and commercial success in the Indian market. Working closely with the India commercial and marketing teams, this role will support the execution of campaigns, events, digital content, and social media activities. The ideal candidate is hands-on, detail-oriented, and thrives in a fast-paced, collaborative environment. Key Responsibilities Marketing Communications Execution - Implement marketing communications activities aligned with business priorities for LSS and BPS in India. - Work closely with commercial and marketing teams on local events/program planning and execution to drive customer engagement and support sales pipelines. - Set goals to track the performance of campaigns and campaign tactics (e-newsletters, website content, PR share of voice for articles and interviews, and related metrics) - Coordinate the development of marketing collaterals such as brochures, eDMs, and sales tools in collaboration with creative services and vendors. - Support product launches and promotional campaigns with timely execution of communication assets. - Assist in planning and executing local events, trade shows, and customer engagement programs. Act as project manager for trade and customer events within India, coordinating with necessary groups participating in event planning. - Track and report campaign performance metrics (e.g., email open rates, event attendance, lead generation). - Manage project timelines, budgets, and vendor coordination to ensure timely delivery of marketing assets. Social & Digital Media Support - Execute localized social media content and campaigns in alignment with regional and global guidelines. - Maintain a content calendar for India-specific posts and coordinate with the AMEA and global teams for approvals and alignment. - Monitor social media engagement and performance metrics; suggest optimizations based on insights. - Support digital marketing initiatives including website content updates and email marketing. Customer Data & CRM Management: Lead efforts to enhance customer database quality across platforms like Marketo and C4C, ensuring structured processes for data accuracy, segmentation, and effective communication in collaboration with cross-functional teams. Digital Performance & Market Intelligence: Drive SEO/SEM strategies to improve website performance and lead generation. Conduct monthly comparative analyses of digital activities versus key competitors and provide regular market updates with curated news relevant to the AMEA region. Brand & Communication Governance: Ensure brand consistency across all customer-facing materials and communications, aligning with Avantor's brand guidelines and tone of voice across channels and regions. Qualifications - Bachelor's degree in Marketing, Communications, Business, or related field. - 46 years of experience in marketing communications, preferably in life sciences, healthcare, or B2B industries. - Strong project management and organizational skills with attention to detail. - Experience in executing marketing campaigns, events, and digital content. - Proficiency in English (written and spoken); strong copywriting and editing skills. - Familiarity with social media platforms and content management tools. - Ability to work collaboratively in a matrix environment and manage multiple priorities. Preferred Skills - Experience working with creative agencies and vendors. - Knowledge of digital marketing tools (e.g., email platforms, CMS, analytics). - Understanding of the life sciences or biopharma industry is a plus. - Proactive, execution-focused, and results-driven mindset. Disclaimer The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer. Why Avantor Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science. The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor. We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today EEO Statement We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [Confidential Information] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. 3rd Party Non-solicitation Policy By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation