Marketing Communications Specialist

3 weeks ago

Kochi Kerala India, Ernakulam Cyrix Healthcare Private Limited Full time

We are seeking an experienced, creative, and strategic Senior Marketing & Communications Specialist (MarCom) to elevate the Cyrix Healthcare brand across India and international markets.

This role requires a seasoned professional with strong expertise in traditional marketing — events, trade shows, advertising, and brand communications — combined with solid digital marketing acumen. Candidates with medical/healthcare industry background preferred.

This is a hands-on role that blends strategy, creativity, and execution, shaping how Cyrix communicates its mission of Ensuring Health of Healthcare Technologies for a Healthier World.


Key Responsibilities

Brand & Communication

· Develop and execute impactful marketing and communication plans aligned with business goals.

· Be the brand custodian, ensuring consistency of tone, identity, and message across all touchpoints.

· Create high-quality marketing content and collaterals — brochures, presentations, videos, case studies, and digital creatives.

Events & Campaigns

· Conceptualize, organize, and manage corporate events, roadshows, exhibitions, product launches, and webinars.

· Oversee end-to-end trade show planning, vendor management, and post-event analysis.

· Drive Key Opinion Leader (KOL) marketing and customer engagement initiatives.

Media, Advertising & PR

· Develop media relationships and manage press, advertising, and creative agencies.

· Plan and execute advertising campaigns across print, digital, and outdoor media.

· Build and enhance Cyrix’s visibility through earned, owned, and paid media channels.

Digital Marketing & Analytics

· Collaborate with the digital team on social media, SEO, content marketing, and email campaigns.

· Ensure data-driven decision-making through analytics and campaign performance tracking.

· Support market research and competitor intelligence to guide marketing strategy.

Internal Communications & Engagement

· Lead employee engagement initiatives and internal brand programs.

· Develop internal communication materials and campaigns that align teams with the company’s purpose and achievements.


Qualifications & Experience

· MBA or bachelor’s degree in Marketing, Communications, or Event Management.

· 8–10 years of proven experience in marketing communications, branding, and event management — preferably in healthcare, medtech, or B2B sectors.

· Proven expertise in event conceptualization, collateral development, and campaign execution.

· Strong grasp of digital marketing tools, analytics platforms, and CRM (preferably Salesforce).

· Excellent communication, storytelling, and presentation skills.

· Experience in managing vendors, creative agencies, and cross-functional teams.

· Working knowledge of Adobe Creative Suite is an added advantage.


About Cyrix Healthcare Pvt. Ltd.

Cyrix Healthcare is a 1,200-strong medical technology company with a vision of Ensuring Health of Healthcare Technologies for a Healthier World. Headquartered in Kochi, with operations across India and the Middle East (UAE, Saudi Arabia, Kuwait), Cyrix serves 25,000+ hospitals and maintains over 550,000 medical devices, ensuring more than 98% uptime.

At Cyrix, we go beyond maintenance — we ensure excellence. Through proactive service, innovation, and reliability, we empower healthcare providers with confidence that their technology will perform when it matters most.

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