Digital Marketing Specialist

1 day ago

Kochi Kerala India, Ernakulam Acquarius Capstorm Limited Full time

Are you the growth leader we’re looking for?


Are you data-driven and customer-obsessed? Do you love turning intent into pipeline? Can you partner with Sales, ship experiments fast, and scale what works? If you thrive in collaborative, high-ownership teams—and you’re excited to build a repeatable digital engine—this role is for you.


About Resonate


Resonate is a fast-growing Australian SaaS company in the customer-experience space, trusted by leading Australian and international brands. We’re dynamic, curious and, above all, fun. Our culture is open and supportive—people who want to learn, grow and be part of something special do their best work here. It’s a great environment to build skills quickly while riding a rocket ship. We’re on an exciting journey and we’d love you to join us.


Role summary


Own end-to-end digital demand generation and website growth for our enterprise B2B SaaS product. Plan and run campaigns, optimise the site, and turn traffic into qualified demos and pipeline—working closely with Sales and Product Marketing. Primary markets: Australia, USA, UK, and Europe.


Quarterly outcomes (examples)


  • Qualified demo requests from digital channels
  • MQLs from content/collateral and campaigns
  • Organic traffic growth and improved conversion rates
  • Customer reviews (e.g., G2) via compliant, non-gated motions


What you’ll do


  • Run campaigns: Search, LinkedIn, retargeting and partner/marketplace programmes
  • Website & CRO: Own UX/speed/IA; A/B test pages, forms and offers
  • SEO: Keyword strategy, on-page optimisation, internal linking; technical audits
  • Reviews & marketplaces: Operate compliant review motions; optimise profiles and referral flows
  • Analytics & ops: GA4, GSC, Tag Manager, pixels/UTMs, consent and conversion tracking; weekly dashboards
  • Prospect lists: Build targeted lists for campaigns and SDR follow-up
  • ABM & Sales alignment: Target-account lists, intent signals, SLAs and win–loss insights
  • Budget & vendors: Manage budgets, CAC/CPL targets and agency/freelancer output
  • Experiments & AI: Maintain a test backlog; use AI for copy, audiences and insights within brand/compliance
  • Webinars: Plan and run webinars to generate pipeline


Tools you’ll use


Google Ads, LinkedIn Ads, GA4, Google Search Console, Tag Manager, Looker/Data Studio, Ahrefs/Semrush, Hotjar/VWO/Optimizely, Pipedrive, ZoomInfo (or similar).


What we’re looking for


  • 4–7 years in B2B SaaS digital growth/demand gen (enterprise motion a plus)
  • Proven impact on demo/lead targets and funnel conversion
  • Hands-on with SEO, paid media, CRO and analytics; strong copy + numbers mindset
  • Excellent collaboration with Sales/SDR teams; clear written English (UK style)


Nice to have


  • G2/marketplace ops, webinars/virtual events, basic HTML/CSS, SQL/BI familiarity


Working style & benefits (India)


  • Hours: Aligned to Sydney business hours (AEST/AEDT), flexible by discussion
  • Setup: Hybrid—work from the Kochi office; occasional travel for events
  • Compensation: Competitive CTC + performance bonus (demo, lead and pipeline KPIs)
  • Perks: Modern MarTech stack, high-velocity growth environment, annual visit to Head Office, the freedom to be 100% yourself


Ready to make an impact?


Send your CV and a short note on a campaign you ran that moved demos/MQLs the most—what you tested, what you learned, and the result. We can’t wait to meet you.


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