Performance Marketing Specialist

15 hours ago

Kochi Kerala India, Ernakulam I Know A Guy Full time

Position: Performance Marketing Specialist

Brand: Aquench (Electrolyte & Hydration Solutions)

Company: Protectol Healthcare Pvt. Ltd.

Location: Kochi, India

Reports to: Brand Manager


About the Company

Protectol Healthcare Pvt. Ltd. is a forward-looking FMCG & healthcare company delivering innovative wellness and hydration products. Our flagship brand, Aquench, is a scientifically formulated electrolyte drink designed to help people stay hydrated, energized, and refreshed.

We are seeking a Performance Marketing Specialist with expertise in Meta Ads (Facebook/Instagram) and Google Ads to scale our digital presence and drive customer acquisition.


Role Overview

The Performance Marketing Specialist will be responsible for planning, executing, and optimizing paid campaigns across Meta and Google platforms. This role requires analytical depth, creative testing, and performance-driven execution to maximize ROI and accelerate growth for both D2C website and marketplace sales.

Key Responsibilities

1. Campaign Strategy & Execution

  • Plan, set up, and optimize performance campaigns on Meta (Facebook/Instagram) and Google Ads.
  • Develop full-funnel media strategies for awareness, acquisition, and retention.
  • Manage remarketing, dynamic ads, and lookalike audience targeting.


2. Budget & Performance Management

  • Plan monthly budgets and allocate spends effectively across channels.
  • Optimize campaigns for KPIs such as CAC, ROAS, CTR, and conversions.
  • Scale campaigns profitably while maintaining efficiency.


3. Creative Testing & Collaboration

  • Work with the creative team to develop ad copies, videos, and visuals tailored for paid campaigns.
  • Conduct A/B testing on creatives, audience segments, and landing pages.


4. Analytics & Reporting

  • Track, analyze, and report campaign performance on a daily/weekly basis.
  • Use data-driven insights to refine campaigns and improve ROI.
  • Stay updated with algorithm changes, new ad formats, and industry benchmarks.


5. D2C & Marketplace Focus

  • Drive traffic and conversions for Aquench’s D2C website.
  • Support performance ads for marketplace promotions (Amazon Sponsored Ads, Flipkart Ads if needed).
  • Collaborate with sales/e-commerce team to align campaigns with promotions and seasonal demand.


Qualifications & Skills

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3–4 years of proven performance marketing experience (FMCG, Healthcare, or D2C brand preferred).
  • Strong expertise in Meta Ads Manager (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Shopping).
  • Hands-on with Google Analytics (GA4), Tag Manager, and Data Studio/Looker Studio.
  • Familiarity with landing page tools (Unbounce, Webflow) and CRO principles.
  • Strong understanding of performance metrics (CAC, ROAS, LTV, CTR, CPC, CPM).
  • Data-driven mindset with excellent analytical and problem-solving skills.


What We Offer

  • Opportunity to scale a fast-growing hydration brand through digital channels.
  • A collaborative, performance-oriented work culture.
  • Competitive salary with performance-based incentives.
  • Provident Fund (PF).
  • Comprehensive Medical Insurance.
  • Cellphone reimbursement.

  • Performance Marketer

    4 days ago

    Kochi, Kerala, India, Ernakulam Lascade Full time

    Lascade is a fast-growing mobile app studio building a diverse portfolio of subscription-based apps across health, travel, utilities, and education. We’re looking for a Performance Marketing Specialist to drive user acquisition and growth through data-driven strategies and bold, creative advertising.What You'll Do:Run and scale paid campaigns on Meta...

  • Growth Marketer

    4 days ago

    Kochi, Kerala, India, Ernakulam Lascade Full time

    We’re Hiring: Growth Marketer (Performance-Based) At Lascade, we are scaling fast and looking for a Growth Marketer who lives and breathes performance-driven growth. If you know how to turn budgets into measurable ROI, analyze numbers like a scientist, and collaborate with content & SEO teams to drive exponential growth, we want to talk to you. What...

  • Business Development Specialist

    3 days ago

    Kochi, Kerala, India, Ernakulam Astek Full time

    Role Overview:We are seeking a dynamic and experienced Director – Business Development to lead and grow our IT Services Sales efforts. This is a strategic leadership role responsible for front-end business development, closing large-value deals, and elevating Astek and Simelabs' brand presence in India, especially within the life sciences and healthcare...

  • Digital Marketing Internship

    15 hours ago

    Kochi, Kerala, India, Ernakulam Thrillark Full time

    Are you someone who loves data, trends, and digital tools — and wants to break into the travel industry? Join Thrillark, a growing travel startup helping people book amazing local experiences across the globe.We’re looking for a Digital Marketing Intern to help us optimize how our experiences show up online, improve visibility, and support digital...

  • Marketing Lead

    4 days ago

    Kochi, Kerala, India, Ernakulam Matterbay Full time

    Company DescriptionMatterbay collaborates with clients to quickly assess, identify, and deliver viable professional services and team resourcing to help achieve their goals. We are dedicated to providing tailored solutions that meet the specific needs of each client. With a strong focus on results, we ensure that our clients can achieve their objectives...

  • sr. Digital Marketing Analyst

    3 days ago

    Kochi, Kerala, India, Ernakulam Hemito Digital Pvt. Ltd Full time

    We are looking for a highly skilled Senior Digital Marketing Analyst to drive data-driven marketing strategies and optimize digital campaigns. The ideal candidate will be proficient in SEO, SEM, PPC, social media analytics, web analytics, and conversion rate optimization. This role requires deep analytical skills, the ability to interpret marketing data, and...

  • Influencer Marketing Manager

    4 days ago

    Kochi, Kerala, India, Ernakulam I Know A Guy Full time

    Position: Influencer Marketing Manager Brand: Aquench (Electrolyte & Hydration Solutions) Company: Protectol Healthcare Pvt. Ltd. Location: Kochi, India Reports to: Digital Marketing Head / Brand ManagerAbout the CompanyProtectol Healthcare Pvt. Ltd. is a fast-growing FMCG & healthcare company focused on innovative wellness and hydration solutions. Our...

  • HICT Specialist

    4 days ago

    Kochi, Kerala, India, Ernakulam Hamad Medical Corporation Full time

    Job SummaryThe purpose of this role is expected to provide an expert domain-cross-functional technical and business support to different systems/projects. Assists, and collaborates support related to HMC system requirements. Coordinates activities and compile accurate and reliable system documentation. Provides quality support with a high degree of user...

  • Linux Tivoli developer

    4 days ago

    Kochi, Kerala, India, Ernakulam Inforizon Corporate Services Pvt Ltd Full time

    BackUp & Storage Administrator If you are looking for a great opportunity and a place where your ideas are truly valued, and your input genuinely makes a difference, join us now and explore our opportunities today. This is a fantastic opportunity to join a fast-growing company with high quality focus, energized by global collaboration, infinite opportunities...

  • Security Operations Center Analyst

    4 days ago

    Kochi, Kerala, India, Ernakulam Soffit Infrastructure Services Ltd Full time

    Job briefThe Security Operation Centre (SOC) Information Security Analyst are the first level responsible for ensuring the protection of digital assets from unauthorized access, identify security incidents and report to customers for both online and on-premises. The position monitors and responds to security events from managed customer security systems as...