AM- Digital Marketing

4 weeks ago

Navi Mumbai, Maharashtra, India Dc Consultants Full time
Job Description

Key Responsibilities:

- Digital Campaign Execution:
- Assist in strategizing and executing ROI-focused digital campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and native platforms.
- Manage end-to-end campaign execution, including audience targeting, briefing, creative coordination, budget tracking, A/B testing, and real-time optimizations.
- Performance Metrics & Optimization:
- Monitor and optimize key performance metrics such as CPL, CPQL, CPSV, CTR, CPM, ROAS, and conversion rates across all campaigns.
- Collaboration & Campaign Rollout:
- Collaborate with internal teams (content, design, tech, and analytics) to ensure integrated and timely campaign rollout.
- User Journey Analysis:
- Conduct funnel and user journey analysis to identify friction points and suggest improvements for better conversions.
- Reporting & Insights:
- Generate detailed campaign reports and performance dashboards with actionable insights for internal teams and stakeholders.
- Campaign Hygiene:
- Maintain campaign hygiene, tagging (UTM, GTM), pixel implementation, and performance tracking for all paid assets.

Key Skills & Competencies:

- 2-4 years of hands-on experience in digital marketing, focusing on paid performance campaigns.
- Proficiency in platforms like Google Ads, Meta Business Manager, and GA4, with familiarity with native platforms.
- Strong understanding of marketing funnels, attribution models, and campaign tracking methodologies (UTM, GTM, pixels).
- Excellent analytical skills with the ability to translate data into optimization strategies.
- Strong communication, collaboration, and project management skills.
- Ability to multitask and manage multiple high-performing campaigns in a fast-paced environment.
- Familiarity with marketing automation tools and CRMs (e.g., HubSpot, Zoho) is a plus.
- Basic knowledge of HTML is an added advantage.

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