Sr Manager, Brand Management

Requisition ID 67704ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation NYSE WHR is a leading kitchen and laundry appliance company in constant pursuit of improving life at home and inspiring generations with our brands The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio including Whirlpool KitchenAid JennAir Maytag Amana Brastemp Consul and InSinkErator In 2023 the company reported approximately 19 billion in annual sales 59 000 employees and 55 manufacturing and technology research centers Additional information about the company can be found at WhirlpoolCorp com The team you will be a part of The Brand Management team promotes and maintains the brand image at local national or international levels Coordinates marketing strategies including packaging pricing expense budgets advertising and promotion of the brand Develops associated advertising campaigns for the brand This role in summary Strengthen brand equity to position Whirlpool as among top 2 preferred brands across categories like refrigerator washing machine ACs etc Lead development of integrated communication plans to drive consumer consideration in both existing and emerging product categories Strengthen the brand team - structure process and capabilities Your responsibilities will include Developing and executing comprehensive communication plans to drive awareness and or consideration for our categories Leverage understanding of the competitive set consumer behavior and our product proposition to craft impactful marketing initiatives straddling both offline online mediums Oversee end-to-end marketing activities ensuring seamless execution across ATL BTL digital PR Work closely with category teams to align brand positioning with business goals This role is ideal for someone who blends visionary thinking with hands-on execution thrives in a fast-paced environment and is passionate about storytelling customer experience and data-driven marketing Proactive Agency Vendor Management PR Media Creative Research Minimum requirements MBA PGDM in Marketing or Communications Bachelor s degree in Design Mass Communication Fine Arts or related field is a plus 810 years of relevant experience in FMCG FMCD organizations or leading creative brand consulting agencies Proven experience in managing integrated marketing campaigns ATL BTL Digital PR Retail Demonstrated ability to lead creative development in fast-paced high-visibility brand environments Experience working with and managing external creative media agencies Leading Both Product Brand Campaigns Strategizing Executing Product Launches Devising Marketing Strategies Plans Preferred skills and experiences Integrated marketing communication brand Strategy media Planning consumer centricity Collaboration critical Thinking product curiosity Creative appreciation content strategy Certifications Preferred not mandatory Design Thinking or Creative Strategy Digital Marketing Certification Personal Attributes Strategic thinker with high creative sensitivity Detail-oriented with strong judgment on brand tone and design Ability to manage multiple projects and stakeholders simultaneously Passionate about consumer brands culture and storytelling What we offer N AConnect with us and learn more about Whirlpool CorporationSee what it s like to work at Whirlpool by visiting Additional information about the company can be found on and At Whirlpool Corporation we value and celebrate diversity Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity religion sex pregnancy gender expression or identity sexual orientation age physical or mental disability veteran status or any other category protected by applicable law