Head of Sales Marketing

Job Title: Head – Sales & Marketing Department: Marketing & Business Development Location: SilverStreak Super Speciality Hospital, Sec 87, Gurugram Reporting To: Director, CMD Experience Required: Minimum 15 years Qualification: Master’s / Bachelor’s degree in Marketing, Business Administration, or related field Job Type: Full-time Job Summary: Silver Streak Multi-Speciality Hospital is looking for a strategic and result-driven Head of Marketing with at least 15 years of experience in the healthcare or service industry. The Head of Marketing is responsible for driving footfalls, building brand equity, creating referral channels, enabling doctor visibility, and ensuring measurable revenue growth while maintaining reputation and trust. The ideal candidate should possess excellent networking skills, a strong understanding of healthcare marketing, and a proven track record of driving growth through multi- channel initiatives. Key Responsibilities: 1. Strategic Planning & Growth - Develop annual marketing & patient acquisition strategy - Identify high-revenue specialties (cardiac, neuro, ortho, etc.) - Create growth plans for domestic & international patient segments - Drive hospital brand positioning & market differentiation 2. Patient Acquisition & Conversion - Manage lead generation funnels from digital, referrals, corporates, TPAs • Oversee call centre performance, lead nurturing & conversion ratios • Build patient journey pipelines for OPD → IPD → Surgery 3. Doctors’ Engagement & Promotion • Promote key consultants through campaigns, talks, CME events • Align marketing with doctors’ availability, outcomes & new procedures • Manage reputation building for star doctors & new consultants 4. Corporate, Insurance & TPA Relations • Build partnerships with corporates, SMEs, insurance players & TPAs • Pitch health camps, wellness programs & screening packages • Ensure empanelment's & corporate coverage visibility 5. International Patient Division (IPD) • Build medical value travel channels (Middle East, Africa, CIS, SAARC) • Manage travel partners, facilitators, embassies & cross-border branding • Create international patient concierge & packages 6. Community Outreach & Medical Camps • Plan mega free camps, screening drives & public health events • Tie-ups with RWAs, schools, colleges & NGOs • Organise awareness days (Heart Day, Women’s Day, Diabetes Day, etc.) 7. Digital Marketing & Performance • Oversee SEO/SEM, social media, content, ORM • Run targeted campaigns on Google, Meta, YouTube, regional platforms • Track ROAS, CPL, CPV, OPD footfall & digital attribution 8. Hospital Branding & Reputation • Develop branding for departments, units & new technologies • Manage internal branding, signage, patient materials • Ensure adherence to NABH communication guidelines • Monitor online reviews, ratings & grievance escalation 9. Content & Communication • Oversee patient stories, testimonials, health blogs, videos • Develop campaigns for new equipment, doctors & success cases • Build thought leadership for hospital leadership & clinicians 10. Sales & Revenue Support • Collaborate with operations to forecast volumes • Build packages for surgeries & high-end procedures • Track KPIs: OPD walk-ins, IP admissions, surgery counts, ARPU 11. Data Analytics & Reporting • Weekly dashboards: specialty performance, conversion ratios, digital ROI • Competition tracking across local & regional hospitals • Monthly analysis for course correction 12. Media, PR & Crisis Management • Manage press releases, media meets, patient success stories • Navigate crisis communication (legal cases, negative news, patient complaints) Required Qualifications & Skills: • Postgraduate in Marketing, Business Administration, or a related field. • Minimum 15 years of marketing/business development experience, preferably in a 200 bedded hospital • Strong corporate networking and B2B relationship-building skills. • Experience in working with RWAs, community groups, and healthcare referral networks. • Excellent communication, negotiation, and presentation skills. • Knowledge of healthcare marketing trends, strategies, and local market dynamics. • Proficient in MS Office; familiarity with CRM and marketing tools is a plus. • Ability to work independently and manage multiple projects simultaneously. Preferred Attributes: • Desirable. • Self-motivated, proactive, and target-oriented professional. • Strong leadership qualities and team management experience. • Ability to think strategically while delivering tactical outcomes. Why Join Us? • Be a part of a growing super speciality hospital with a strong vision for patient care and innovation. • Opportunity to lead impactful marketing initiatives that directly contribute to hospital growth. • Work in a collaborative, mission-driven environment that values excellence. To Apply: Send your updated CV to hrm@silverstreakhospital.com Contact HR: +91- 99916 61237