Senior Executive – Public Relations(Digital)

3 weeks ago

Gurgaon, Haryana, India dentsu Full time
About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Designation: Senior Executive – Public Relations

Department: Digital Public Relations

Total experience in Digital PR needed: 2-4Years

Location: Gurgaon

About the Role:

We are seeking a dynamic and results-oriented Digital PR Manager to join our growing team. The

ideal candidate will have a strong background in digital public relations, social media strategies,

and content creation, with a proven track record of enhancing brand visibility through digital

platforms.

Key Responsibilities:

• Develop and execute comprehensive digital PR strategies to increase brand awareness

and drive engagement.

• Build and maintain relationships with key digital influencers, bloggers, and media

outlets.

• Leverage SEO strategies and content marketing to enhance the online presence of the

brand.

• Create compelling digital content, including press releases, blog posts, social media

updates, and thought leadership articles.

• Monitor and analyze digital media coverage, report on key performance metrics, and

adjust strategies accordingly.

• Collaborate with internal teams, including marketing, content, and design, to ensure

consistent brand messaging across all channels.

• Manage online crisis communications and resolve any potential reputation issues in the

digital space.

• Stay up to date with the latest digital PR trends, tools, and best practices.

Qualifications:

• 2-4 years of experience in Digital PR, Content Marketing, or related fields.

• Strong understanding of social media platforms, SEO, and digital marketing tools.

• Excellent writing, and communication skills.

• Ability to work independently and as part of a collaborative team.

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