Performance Marketing Executive

3 weeks ago

Bangalore, India GreenHonchos Full time

Job Title - Performance Marketer Exec Experience: 1 - 4 Years Notice Period: 0-15 days (Preferred Immediate Joiner) Preferred Industry: Ecommerce Agency/Retail/Advertisement Agency Roles and Responsibilities: - Drive traffic and conversions via performance marketing on platforms like Meta Ads Manager, Google Ads, Google Shopping, and other relevant channels. - Optimize campaigns for key metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV). - Analyze customer behavior, performance data, and platform insights to refine campaigns and strategies. - Generate detailed weekly and monthly reports with actionable insights for stakeholders, focusing on ROI and revenue impact. - Utilize AI tools to stay updated with the latest industry trends and innovations. - Leverage AI-powered automation to streamline repetitive tasks and improve efficiency. - Implement A/B tests for product imagery, ad formats, and messaging to identify top-performing combinations. - Work closely with inventory, CRM, product, and creative teams to align marketing goals with overall e- commerce strategy. - Diagnose campaign-level performance drops or inefficiencies and provide immediate solutions. - Continuously refine targeting strategies to improve performance across various platforms. - Leverage tools such as Google Analytics, Meta Ads Manager, Google Ads Platform, and other e-commerce analytics tools to track, report, and improve campaign performance. Desired Candidate Profile: - Minimum relevant Experience of 1 to 3 Years. - Strong team management and team mentoring skills. - Experience in Paid Campaigns Management/Google ads/Facebook Ads and relevant roles - Hands-on experience in online marketing and brand management. (Preferably on retail fashion/lifestyle brands). - Exposure to Branding, Advertising and Online marketing (Agency Experience) - Experience of managing online campaigns across a number of media platforms and tools (including, but not limited to, AdWords, Facebook Ads, LinkedIn ads, Twitter ads, Instagram ads etc.) Strong communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams.

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