Immediate Start: Account Manager

4 weeks ago

Lucknow, India Proton3 Full time

The Account Manager – Digital Marketing is responsible for building strong client relationships while managing their end-to-end digital presence, especially across social media platforms. This role combines client servicing, project coordination, and hands-on social media management to ensure all campaigns align with business objectives and brand tone. Key Responsibilities 1. Client Servicing & Relationship Management - Act as the primary point of contact for assigned clients. - Understand client goals, brand voice, and audience to craft effective marketing plans. - Conduct regular review meetings and performance updates. - Maintain high levels of client satisfaction through proactive communication and problem-solving. - Influencer Marketing - Event Management 2. Social Media Strategy & Management - Develop monthly social media calendars with content ideas aligned to client goals. - Coordinate with the design, content, and video teams to ensure timely post creation. - Write or oversee social media copy (captions, hashtags, CTAs). - Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.). - Engage with followers, respond to comments/messages, and manage online reputation. - Stay updated on platform algorithms, trends, and tools. 3. Campaign & Performance Oversight - Collaborate with the performance marketing team for paid ad campaigns. - Track and report campaign performance engagement, reach, CTR, conversions, etc. - Analyze insights to optimize posting schedules, formats, and messaging. - Ensure ROI-focused campaign planning for every client. 4. Content Planning & Coordination - Plan content themes for each client in sync with marketing objectives. - Brief the creative team with clear directions and feedback. - Ensure brand consistency across all digital touchpoints. 5. Reporting & Analytics - Prepare monthly performance reports and share data-driven insights. - Recommend strategic improvements to enhance engagement and conversions. - Present key metrics to clients and internal leadership. 6. Business Growth & Upselling - Identify opportunities to upsell services like influencer marketing, WhatsApp marketing, paid ads, or video production. - Support business development with client case studies and success stories. Skills & Qualifications - Bachelor’s degree in Marketing, Communications, or related field. - 2–5 years of experience in account management and social media marketing (agency experience preferred). - Strong understanding of all major social platforms and digital advertising basics. - Excellent communication, multitasking, and client-handling skills. - Proficiency in tools like Meta Business Suite, Google Analytics and Canva. - Knowledge of Microsoft Word, Excel and PowerPoint. KPIs / Performance Metrics - Client satisfaction and retention. - Growth in social media metrics (engagement rate, follower growth, reach). - Campaign ROI and lead generation performance. - Timely project and content delivery. - Upsell and cross-sell success.

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