▷ (Immediate Start) Associate Manager – Performance Marketing

4 weeks ago

India Trispoke managed services Full time

Job Title Associate Manager Performance Marketing Location Mumbai India Compensation 15 LPA 20 LPA Based on Experience Company Type B2C Product Employment Type Full-time On-site Mumbai-based candidates only About the Role We are seeking a data-driven results-oriented Associate Manager Performance Marketing to join our Growth team In this role you will design and execute lead generation campaigns across digital platforms with a focus on web-based lead capture no app downloads required You ll work cross-functionally with creative content and tech teams to build high-converting assets and scale our lead acquisition strategy efficiently Key Responsibilities Plan execute and optimize paid media campaigns across Google Meta LinkedIn and other platforms focused on lead generation via web-based lead forms Develop and implement user funnel strategies to drive high-intent leads and optimize CAC Cost per Acquisition Conduct A B testing on ad creatives landing pages and lead forms to improve conversion rates Collaborate with creative content and tech teams to develop high-performing marketing assets Track analyze and report campaign performance metrics deriving actionable insights to improve efficiency Identify and experiment with new channels tools and trends in digital performance marketing Ideal Candidate 3 7 years of hands-on experience in performance marketing ideally in B2C tech or EdTech Proven success in lead generation campaigns using Facebook Instagram Lead Ads Google Lead Forms and other similar platforms Strong grasp of user funnels conversion tracking and key performance metrics CPL CTR CVR CAC Proficiency in Meta Ads Manager Google Ads and LinkedIn Ads Manager Strong analytical skills - able to interpret campaign data using Google Analytics Excel or equivalent tools Excellent communication collaboration and project management abilities Preferred Qualifications Experience in product-based or subscription-driven B2C companies Hands-on exposure to CPL optimization and scaling lead generation campaigns Familiarity with regional language marketing campaigns Experience using AI tools for campaign optimization or creative generation Exposure to Pinterest or TikTok Ads platforms bonus Recruiter s Review Criteria Mandatory 3 years of hands-on performance marketing experience Proven experience planning executing lead generation campaigns on Google Meta LinkedIn Must have managed budgets exceeding 1 Cr per month In-depth knowledge of user funnels conversion tracking and marketing metrics Prior experience in B2C EdTech companies Must be based in Mumbai Preferred Experience using AI tools for marketing tasks Exposure to Pinterest or TikTok Ads PerformanceMarketing DigitalMarketing GrowthMarketing LeadGeneration MarketingJobs GoogleAds MetaAds LinkedInAds B2CMarketing EdTechJobs MumbaiJobs NowHiring MarketingManager GrowthHacking OnlineMarketing MarketingStrategy AdTech

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