Appointment Setter

Job Description

Job Title: Appointment Setter and Lead Qualification Specialist - Home Improvements

Location: Remote (apply from anywhere)

Role Type: Contract

Pay Structure: AUD $2,500 On-Track Earnings

At Reef, we help top talent find remote roles with established companies across Western markets.

We&aposre recruiting an Appointment Setter to generate qualified meetings for our Australia-based client. Our client is the national leader in DIY and installed patios, decks, carports and outdoor living solutions. They generate high volumes of inbound enquiries every week and need a dedicated team to qualify, nurture and book sales-ready appointments for their Australian consultants.

Role Purpose

Own the first stage of the sales process. Respond quickly to new enquiries, qualify using the client&aposs tailored BANT framework, nurture unready prospects, and book appointments directly into consultants&apos calendars with complete notes and context.

If you&aposre a motivated sales professional with a hunger for career growth this is the role for you. We&aposre growing our team so there is opportunity to mature the role into management.

Key Responsibilities

- Monitor and action new enquiries from HubSpot, website forms, email and phone
- Respond to new leads within minutes or hours during AEST/AEDT
- Qualify using Budget, Authority, Need, Timeline and product fit across patios, decks and carports
- Call, SMS and email to progress unready prospects until they meet the criteria
- Book qualified appointments via HubSpot Scheduler or Calendly into Australian consultants&apos calendars
- Capture clean notes, budget information and call history in HubSpot so the consultant is fully prepared
- Maintain CRM hygiene, stage movement and pipeline accuracy
- Produce weekly reports on calls made, appointments set, qualified leads passed and pipeline activity
- Follow scripts and templates provided and contribute suggestions to improve contact and conversion rates

Tools and Systems

- HubSpot CRM for leads, pipelines and reporting
- HubSpot Scheduler or Calendly for booking
- VoIP dialler, SMS and email sequences
- Google Workspace for documentation and reporting
- Scripts, templates and objection handling resources provided during training

Success Metrics

- Speed to contact less than 2 hours for new leads
- Daily outbound call target to be agreed
- 20 to 30 percent of contacted leads progressed to qualified appointments
- 80 percent show rate for booked appointments
- 100 percent CRM accuracy on all lead updates

Requirements

- Minimum 2 years in B2C appointment setting or lead qualification, ideally in home improvement, construction, solar, telco, insurance or similar high volume consumer categories
- Proven experience serving Australian consumers and working core AEST/AEDT hours
- Confident on the phone with fast response times and strong objection handling
- Hands-on with HubSpot and calendar booking tools, comfortable running structured call, SMS and email follow ups
- Clear written and spoken English with a professional phone manner
- Remote readiness

- Fast and reliable internet connection; your own laptop or desktop suitable for the role; a quiet working environment; a good quality microphone or headset

Nice to Have

- Familiarity with building approvals, outdoor structure products or home improvement terminology
- Experience using Google Sheets or HubSpot reports for weekly KPI summaries
- Comfort recording short Loom videos for handovers

Benefits

- Monthly retainer
- Performance-based incentives per qualified appointment and agreed outcomes
- Initial pilot team of 2 to 3 setters with scope to expand based on results
- Strong, uncapped compensation based on performance