Search Engine Marketing Specialist

3 weeks ago

Yelahanka, India Digit Life Insurance Full time

Position description: - Responsible for different sections of our website and growing its traffic and leads. - Performing ongoing keyword research including discovery and expansion of keyword opportunities. - Researching and implementing content recommendations for organic SEO success. - Conduct simple keyword research and use SEO guidelines to increase web traffic. - Experience with tools such as SEMrush, Google Keyword Planner, or any other. - Optimizing copy and landing pages for search engine optimization. - Research and analyze competitor advertising links. - Develop and implement link building strategy. - Work with the development team to ensure SEO best practices are properly implemented on newly developed code. - Work with editorial and marketing teams to drive SEO in content creation and content programming. - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. - Executing tests, collecting, and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns. - Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns. - Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. - Optimize copy and landing pages for paid search engine marketing campaigns. - Perform ongoing paid keyword discovery, expansion and optimization. - Research and analyze competitor advertising links. Requirements and Skills: - Proven SEM experience and success managing/monitoring PPC campaigns across Google. - Well-versed in performance marketing tactics. - Up to date with the latest trends and best practices in search engine marketing. - In-depth experience with bid management tools (e.G., Click Equations, Marin, Kenshoo, Search Ignite). - Experience with website analytics tools (e.G., Google Analytics, Adobe Analytics, etc.) - Strong analytical skills and experience generating SEM reports. - Familiarity with A/B and multivariate experiments. - Working knowledge of HTML, CSS, and JavaScript development and constraints. - BS/MS degree in Marketing or a quantitative, test-driven field. - Hands-on experience with Content Management Systems (e.G., Adobe Experience Manager or WordPress) (Not mandatory). - Ability to meet deadlines. - Any graduate - Experience 1-4 Years

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