PR Manager

Job Description Job Title: Public Relations (PR) Manager Location: Agra and Noida Experience Required: 69 years in Public Relations Industry: Publishing / Media / EdTech / Consumer Brand About Us: Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand's visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives. Key Responsibilities: - Press Relations & Media Outreach o Draft, edit, and disseminate press releases, media statements, and authored articles. - Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms. - Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements. Digital Brand Integrations - Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.). - Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements. - Production House & Agency Collaboration - Build and maintain strong networks with key production houses, digital content studios, and creative agencies. - Pitch brand partnership ideas that can be embedded within entertainment or educational content. - Content Creation & Editorial - Write compelling authored articles, speeches, op-eds, and talking points for leadership. - Manage and edit communication materials to maintain a consistent brand voice. - Celebrity Management - Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns. - Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives. - Strategic PR Planning & Execution o Design and execute proactive PR strategies aligned with business goals. - Track media trends, monitor brand reputation, and provide timely PR solutions during crises. - Event & Campaign PR o Support product launches, panel discussions, webinars, and brand events with end- to-end PR planning. - Secure pre-event and post-event coverage across relevant media channels. Preferred Qualifications: Bachelor's or Master's in Mass Communication, Journalism, PR, Marketing, or a related field. PR agency background or prior experience managing PR for consumer-facing brands is advantageous. A strong portfolio of media coverage and past PR campaigns. Requirements Key Requirements: - 6-9 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors. - Strong network with journalists, editors, influencers, and media professionals. - Hands-on experience in digital PR and influencer marketing. - Excellent written and spoken communication skills. - Ability to draft press materials independently, authored articles, and campaign content. - Familiarity with production houses and integration formats for YouTube, OTT, and social media. - Experience in celebrity coordination and talent management is a strong plus. - Highly organized, proactive, and detail-oriented. Benefits - Competitive salary - Performance-based Diwali bonus - Comprehensive medical insurance for you and your family - Generous leave policy - Strong emphasis on work-life balance - Exciting annual trips and picnics - Celebrations for birthdays, anniversaries, and more.