Marketing Head

3 weeks ago

Ahmedabad India The Human Circle Full time

Job Description

Job Title: Marketing Head - Professional Products

Reporting To: VP - Professional Business

CTC UPTO 41 Lacs (INR) Per Annum

Email: [Confidential Information]

WhatsApp: +917042386457

Roles & Responsibilities :

1.Channel Marketing Strategy:

Develop and execute the annual marketing calendar and activation plans specic to the

Salon Professional Channel

Collaborate with Sales and Training to drive business growth, loyalty, and service upgrades

2.Brand Management:

Drive brand positioning, storytelling, and product education in the salon ecosystem

Ensure brand consistency across salon collaterals, POS, merchandising and trade engagement

Manage launches of new products, services, and treatments with supporting salon toolkits

3.Promotions & Campaigns:

Plan and execute seasonal campaigns, salon offers, and service-led promotions

Manage product sampling, trial programs, and salon incentive schemes

4.Education & Training Support:

Work closely with the Education team to develop marketing collaterals for workshops, webinars, and hands-on training

Support in building technical and product education material for salon professionals

5.Digital & CRM:

Drive inuencer-led campaigns targeting stylists and salon owners

Leverage CRM and loyalty programs to increase frequency and retention of top salons

Drive salon-specic digital engagement: WhatsApp campaigns, emailers, and social contests

6.Events & Partnerships:

Organize salon education shows, masterclasses, launch events, and brand ambassador activities

Build alliances with professional associations, academies, and hairdressing networks

7.Market Intelligence & Analysis:

Track competitor activities and trends in the salon industry

Monitor and evaluate ROI of marketing activities and campaigns

Key Competencies:

Strategic Thinking & Channel Sensitivity

Execution Excellence

Creativity & Visual Communication Sense

Relationship Management

Commercial Acumen

Digital Fluency (especially for B2B engagement)

Requirement

Master&aposs degree in marketing or equivalent experience

7-10 years&apos prior industry-related marketing experience

Experience in working with Salon clients.

Strong communication and interpersonal skills

Proven knowledge and execution of successful development strategies.

Job Title: Marketing Head - Professional Products

Reporting To: VP - Professional Business

CTC UPTO 41 Lacs (INR) Per Annum

Email: [HIDDEN TEXT]

WhatsApp: +917042386457

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