Manager Sales Force Automation

Job Title Manager Sales Force Automation Business Unit Consumer Healthcare Location Mumbai At Sun Pharma we commit to helping you Create your own sunshine - by fostering an environment where you grow at every step take charge of your journey and thrive in a supportive community Are You Ready to Create Your Own Sunshine As you enter the Sun Pharma world you ll find yourself becoming Better every day through continuous progress Exhibit self-drive as you Take charge and lead with confidence Additionally demonstrate a collaborative spirit knowing that we Thrive together and support each other s journeys POSITION PURPOSE To drive automation excellence across the SUN CHC field organization by managing optimizing and evolving the Sales Force Automation SFA ecosystem The role is responsible for evaluating and implementing next-generation SFA solutions that enhance field productivity data accuracy and go-to-market agility aligned with CHC business requirements YOUR TASKS AND RESPONSIBILITIES System Ownership Process Digitization Lead end-to-end ownership of the existing SFA platform for the CHC business Map field sales processes Retail calls coverage planning brand visibility tracking order booking into automated workflows Ensure seamless integration between SFA Distributor Management System DMS HRMS and BI dashboards Standardize territory beat and outlet master data across systems to ensure accurate reporting New Automation Vendor Evaluation Rollout Lead the evaluation selection and onboarding of new SFA automation vendors aligned with CHC business strategy Develop business requirement documents BRDs capturing sales process nuances Retail detailing OTC channel execution GT MT coverage etc Conduct vendor benchmarking on capability scalability UI UX analytics data integrity and cost efficiency Oversee pilot implementation UAT User Acceptance Testing and phased rollout across zones Build a governance framework for post-launch performance review adoption and enhancement User Enablement Adoption Design and deliver structured SFA capability-building programs for field and line managers Ensure consistent usage through monitoring dashboards user feedback and refresher training Champion change management initiatives to improve digital adoption and compliance Data Analytics Decision Support Drive actionable insights through SFA analytics - coverage call average brand focus productivity trends Collaborate with IT teams to automate dashboards for business and zonal leadership Support incentive design field productivity tracking and performance benchmarking using SFA data Vendor Project Management Manage vendor SLAs AMC renewals and ensure system uptime and service reliability Lead cross-functional project teams for upgrades new feature deployments and analytics enhancement Evaluate and implement emerging automation tools AI-based call insights geo-fencing digital detailing gamification Governance Compliance Ensure data security audit trails and adherence to compliance norms Drive system hygiene through periodic audits and master data governance Establish SOPs for issue resolution escalation and change requests Job Requirements Educational Qualification Graduate in Engineering IT Computer Science Commerce MBA PGDM in Sales Marketing or Systems Management Experience 6-10 years of total experience Minimum 4-5 years in managing SFA automation projects in CHC FMCG OTC sectors Additional Skills Strong understanding of Sales Force Automation platforms Salesforce BeatRoute mSELL SalesDiary VEEVA or equivalent In-depth knowledge of Consumer Healthcare OTC Pharma field processes - Retail coverage visibility and secondary data management Familiarity with Distributor Management Systems DMS and Route-to-Market RTM models Data interpretation dashboarding Excel Advanced Power BI Tableau Project management change management and vendor governance skills Awareness of AI-based automation trends mobile-first UX and integration APIs Proven experience in vendor selection project rollout and digital adoption management Exposure to large-scale field force environments 300 users Your Success Matters to Us At Sun Pharma your success and well-being are our top priorities We provide robust benefits and opportunities to foster personal and professional growth Join us at Sun Pharma where every day is an opportunity to grow collaborate and make a lasting impact Let s create a brighter future together Disclaimer The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees as assigned to this job Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent s