Manager - Performance Marketing (4-27 Yrs) Bangalore (online/digital Marketing)

4 weeks ago

Bengaluru, Karnataka, India Heed Consulting Full time

1 Strategy Development and Planning- Develop and implement performance marketing strategies to achieve key business objectives including lead generation sales growth and customer retention for our clients - Define clear campaign goals e g ROAS CPL CTR and establish KPIs to measure success 2 Campaign Management- Manage execute and optimize campaigns on platforms such as Google Ads Facebook Ads Instagram Ads LinkedIn Ads and other programmatic advertising tools - Conduct A B testing on ad creatives landing pages and targeting strategies to continuously improve performance 3 Data Analysis and Reporting- Analyze campaign performance metrics e g CPC CPM CTR conversion rates and generate actionable insights for optimization - Implement retargeting and remarketing strategies to engage potential customers and drive conversions Use dynamic content and personalization strategies to enhance campaign relevance - Use dynamic content and personalization strategies to enhance campaign relevance 4 Collaboration with Clients - Work closely with the creative team to develop engaging ad copy visuals and videos that resonate with target audiences - Leverage tools such as Google Analytics Tableau or Data Studio to visualize and present performance data - Optimize bids placements and spending to control customer acquisition costs Professional Experience - - 3-5 years of hands-on experience in performance marketing or digital advertising roles Key Performance Indicators KPIs - Return on Ad Spend ROAS - Customer Acquisition Cost CAC - Click-Through Rate CTR - Cost Per Lead CPL - Conversion Rates and Lifetime Value LTV Why Join Us- Work with a dynamic team in a fast-paced environment - Opportunity to drive large-scale campaigns and make a direct business impact across our clients - Apply today to be a key driver of our digital marketing success ref updazz com

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