▷ [Immediate Start] B2c Brand Manager - Ecommerce (7-10 Yrs) Pune (marketing/pr/advertising)

6 days ago

Pune Maharashtra, India Team Works Consultancy Full time

Develop and execute brand strategies aligned with organizational goals and consumer insights - Define brand positioning voice and creative direction across all channels - Partner with leadership to build long-term brand equity and preference - Manage complete brand P L for assigned categories or business lines Campaign Development Execution - Lead 360- brand campaigns-from concept to execution-across digital social influencer and offline platforms - Collaborate with creative media and production agencies to deliver high-quality campaigns on time - Own the entire campaign lifecycle briefing creative ideation production media planning rollout and post-campaign evaluation - Deliver campaigns that build awareness shape perception and drive measurable business impact Creative Content Management - Develop compelling storytelling and brand communication strategies for social digital and ATL channels - Oversee creative development of video digital assets and on-ground content - Manage influencer celebrity and partnership collaborations to amplify brand engagement Media Planning Analytics - Plan and optimize marketing spends across digital and traditional channels - Work closely with media agencies to ensure high ROI on brand investments - Track and analyze key brand performance metrics awareness reach engagement conversion and derive actionable insights Cross-Functional Collaboration - Partner with Product Digital Marketing and Sales teams to align brand communication with business objectives - Work with internal stakeholders to ensure brand consistency across customer journeys digital assets and partner communications Core Competencies - Proven expertise in brand campaign management-creative development production and media execution - Strong creative thinking with ability to translate insights into powerful brand stories - Exceptional project management and stakeholder collaboration skills - Hands-on experience managing creative and media agencies end-to-end - Data-driven mindset with strong analytical and reporting capability - Comfortable working in fast-paced high-ownership environments Technical Skills - Proficiency in Excel PowerPoint and campaign analytics tools - Exposure to digital marketing media planning and performance tracking metrics CPM CTR Reach ROI - Familiarity with brand tracking consumer insights and research tools - Must have total 6 YOE and recent 3 years working in end-to-end Brand Marketing including Brand building positioning brand strategy - Must have strong hands-on experience in Brand Marketing for a Top well-known B2C or Fintech brands - Must possess creative thinking strong project management skills and be execution-focused should have managed brand campaigns including creative development production social content media planning and buying - Candidates from Top-6 IIMs or ISB only ref updazz com

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