AGM - Social Media & Analytics

Job Description

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India's leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly Digital India by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.

VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.

VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.

VIL is an equal opportunity employer committed to diversifying its workforce.

Role

Social Media Lead - Enterprise

Job Level/ Designation

M2 / AGM

Function / Department

Enterprise / Marketing

Location

Mumbai

Job Purpose

1. Strategy & Planning

- Develop and execute a robust social media strategy for the enterprise business.
- Manage the annual/quarterly social content calendar aligned to campaigns, launches, events, and business priorities.
- Ensure consistent brand voice and messaging across all digital channels.

2. Content & Engagement

- Drive organic and paid campaigns across LinkedIn, Meta, Twitter/X, YouTube, and other relevant platforms.
- Collaborate with brand, product, and other teams to develop engaging, B2B-focused content.
- Monitor engagement and ensure timely response to queries and conversations for ORM management
- Social listening across platforms
- Social media collaboration for marquee events and other customer engagement events across clusters

3. Analytics & Reporting

- Track and report on social KPIs (reach, engagement, leads, conversions, share of voices, leads through social campaigns)
- Own social media listening, competitor benchmarking, and campaign effectiveness analysis.
- Provide insights to optimize performance across organic and paid initiatives.

4. Paid Social Media Management

- Manage and optimize paid social campaigns to achieve lead generation and brand awareness objectives.
- Manage Influencer campaigns, to drive engagement and lead generation
- Collaborate with media agencies/partners for performance tracking and ROI measurement.

5. App & Digital Analytics

- Oversee analytics for digital assets, including but not limited to enterprise section in Vi app, tracking downloads, engagement, retention, and funnel performance.
- Work with product and analytics teams to improve user experience through insights.

6. Governance & Best Practices

- Ensure compliance with brand, legal, and regulatory guidelines on social media content
- Drive adoption of best practices in social media management and digital analytics.

Core Competencies, Knowledge, Experience

- 8-10 years of experience in Social Media Marketing. B2B preferred
- Expertise in social media management, analytics, paid social and app analytics
- Prior experience in executing influencer campaigns in B2B
- Lead Gen competency from both organic and paid campaigns

Must have technical / professional qualifications

- MBA in Marketing
- Certifications in digital and social media marketing
- Industry: IT-ITES, ecommerce, telecom

- Knowledge of MarTech stack integration with social and analytics.
- Knowledge of reporting and tracking social analytics, including social listening
- Exposure to tools like sprinklr, Hubspot, GA , Adobe analytics and paid features of Linkedln etc

Vodafone Idea Limited(formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership