AGM - Social Media & Analytics

3 weeks ago

Mumbai, India Vodafone Idea Limited Full time

Role

Social Media Lead – Enterprise

Job Level/ Designation

M2 / AGM

Function / Department

Enterprise / Marketing

Location

Mumbai

Job Purpose

  1. Strategy & Planning

  2. Develop and execute a robust social media strategy for the enterprise business.

  3. Manage the annual/quarterly social content calendar aligned to campaigns, launches, events, and business priorities.

  4. Ensure consistent brand voice and messaging across all digital channels.

  5. Content & Engagement

  6. Drive organic and paid campaigns across LinkedIn, Meta, Twitter/X, YouTube, and other relevant platforms.

  7. Collaborate with brand, product, and other teams to develop engaging, B2B-focused content.
  8. Monitor engagement and ensure timely response to queries and conversations for ORM management
  9. Social listening across platforms

  10. Social media collaboration for marquee events and other customer engagement events across clusters

  11. Analytics & Reporting

  12. Track and report on social KPIs (reach, engagement, leads, conversions, share of voices, leads through social campaigns)

  13. Own social media listening, competitor benchmarking, and campaign effectiveness analysis.

  14. Provide insights to optimize performance across organic and paid initiatives.

  15. Paid Social Media Management

  16. Manage and optimize paid social campaigns to achieve lead generation and brand awareness objectives.

  17. Manage Influencer campaigns, to drive engagement and lead generation

  18. Collaborate with media agencies/partners for performance tracking and ROI measurement.

  19. App & Digital Analytics

  20. Oversee analytics for digital assets, including but not limited to enterprise section in Vi app, tracking downloads, engagement, retention, and funnel performance.

  21. Work with product and analytics teams to improve user experience through insights.

  22. Governance & Best Practices

  23. Ensure compliance with brand, legal, and regulatory guidelines on social media content

  24. Drive adoption of best practices in social media management and digital analytics.

Core Competencies, Knowledge, Experience

  • 8-10 years of experience in Social Media Marketing. B2B preferred
  • Expertise in social media management, analytics, paid social and app analytics
  • Prior experience in executing influencer campaigns in B2B
  • Lead Gen competency from both organic and paid campaigns

Must have technical / professional qualifications

  • MBA in Marketing
  • Certifications in digital and social media marketing
  • Industry: IT-ITES, ecommerce, telecom
  • Knowledge of MarTech stack integration with social and analytics.
  • Knowledge of reporting and tracking social analytics, including social listening
  • Exposure to tools like sprinklr, Hubspot, GA , Adobe analytics and paid features of Linkedln etc

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