Marketing Engineer

This role is for one of Weekday s clients Salary range Rs 500000 - Rs 700000 ie INR 5-7 LPA Min Experience 6 years Location Pune JobType full-time Requirements We are seeking an experienced and results-driven Marketing Engineer to join our team The ideal candidate will have a strong background in engineering concepts coupled with marketing and business acumen enabling them to effectively bridge the gap between technical product knowledge and customer needs With over 6 years of experience the candidate will be responsible for developing and implementing marketing strategies conducting market research driving product positioning and supporting business growth initiatives This role requires a professional who can understand complex technical products translate them into clear value propositions and drive their adoption in the market The Marketing Engineer will work closely with cross-functional teams including sales product development R D and customer support ensuring alignment of marketing initiatives with business objectives Key Responsibilities Marketing Strategy Planning Develop and execute marketing plans and campaigns to promote engineering solutions and products Define go-to-market strategies for new and existing products Align marketing strategies with sales and business development objectives to achieve growth targets Product Marketing Positioning Translate technical product features into customer-focused benefits and solutions Prepare marketing collateral technical presentations product brochures and case studies Position products effectively in the market through value-based messaging and differentiation Market Research Analysis Conduct market research competitor analysis and industry trend assessments to identify opportunities Analyze customer feedback and market insights to support product improvements Provide regular updates and reports on market performance and potential areas of growth Sales Enablement Customer Engagement Collaborate with the sales team to generate leads support pitches and convert prospects into clients Conduct product demonstrations technical workshops and client training sessions Participate in trade shows exhibitions and industry conferences to promote brand visibility Cross-functional Collaboration Work with engineering and product development teams to ensure marketing efforts align with product capabilities Coordinate with vendors agencies and partners for campaign execution Support the business development team in bid management and proposal preparation Performance Tracking Reporting Monitor and evaluate the effectiveness of marketing campaigns Track key performance metrics KPIs and suggest improvements Provide actionable insights to leadership on marketing ROI and strategic direction Required Skills Qualifications Bachelor s degree in Engineering Marketing or related field MBA PGDM in Marketing preferred Minimum 6 years of experience in marketing engineering or technical product marketing Strong knowledge of engineering products solutions and technical sales processes Proven expertise in market analysis campaign management and customer engagement Excellent communication presentation and interpersonal skills Strong analytical thinking problem-solving abilities and business acumen Ability to travel as required for client meetings exhibitions and business events