Brand Manager

This role is for one of the Weekday's clients Min Experience: 5 years Location: Gurugram JobType: full-time We are seeking a dynamic and strategic Brand Manager to lead the development, positioning, and growth of our brand across markets. The ideal candidate is a creative thinker with strong business acumen and a proven ability to translate consumer insights into compelling brand strategies. With 5–8 years of hands-on experience in brand marketing, brand building, and brand management, you will play a pivotal role in strengthening brand equity, driving awareness, and ensuring consistent brand expression across all touchpoints. Requirements Key Responsibilities 1. Brand Strategy & Positioning - Develop and execute comprehensive brand strategies that align with business objectives and market opportunities. - Define and refine brand positioning, value propositions, and messaging frameworks to ensure differentiation and market relevance. - Lead annual and quarterly brand planning cycles, including goal setting, KPI development, and performance analysis. 2. Brand Development & Building - Drive end-to-end brand development initiatives, from concept to execution, ensuring alignment with consumer needs and market trends. - Oversee the creation of brand guidelines, tone of voice, and visual identity assets to maintain consistency across channels. - Identify and manage brand expansion opportunities, including new product development, innovations, and category extensions. 3. Brand Marketing & Awareness - Lead integrated brand marketing campaigns across digital, social, offline, and experiential channels to enhance brand awareness and consumer engagement. - Work closely with performance marketing, content, and creative teams to ensure cohesive storytelling and seamless execution. - Analyze campaign performance, consumer behavior, and market data to optimize brand marketing effectiveness. 4. Branded Content & Communication - Develop impactful branded content strategies that resonate with target audiences, strengthen brand identity, and enhance recall. - Manage content production including video, digital assets, social content, and brand stories in partnership with internal and external stakeholders. - Ensure all communication adheres to brand guidelines and amplifies brand equity. 5. Brand Activation & Consumer Engagement - Plan and execute high-impact brand activation initiatives across retail, experiential events, partnerships, and digital platforms. - Collaborate with sales, trade marketing, and product teams to create meaningful brand experiences that increase consumer loyalty. - Explore innovative activation formats that drive visibility and differentiation. 6. Cross-Functional Collaboration & Stakeholder Management - Partner with product, creative, PR, digital, and customer insights teams to translate brand goals into tangible outcomes. - Coordinate with external agencies including creative, media, research, and production partners to deliver high-quality work on time and within budget. - Manage budgets, timelines, and performance metrics to ensure strong ROI and brand impact. Qualifications & Experience - 5–8 years of progressive experience in brand management, brand marketing, or related fields within consumer-focused industries. - Strong understanding of consumer insights, marketing funnels, and brand equity measurement frameworks. - Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously. - Exceptional communication, storytelling, and analytical skills. - Proficiency in digital marketing, content creation, and campaign management tools is an advantage.