Brand Manager

16 hours ago


Gurugram, India Mirai School of Technology Full time

Role Overview: We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our overall brand positioning, communication strategy, and performance-led growth initiatives. This role is ideal for someone who understands the nuances of building a digital-first consumer brand, has deep experience in crafting compelling narratives, and can leverage channels like influencer marketing, content, and digital media to drive brand affinity and conversions. Key Responsibilities: 1. Brand Strategy & Positioning ● Define and implement the overall brand marketing strategy, voice, and identity across all touchpoints. ● Create campaigns that elevate brand perception, drive customer loyalty, and differentiate us in a crowded D2C market. ● Partner with cross-functional teams to ensure brand consistency across product, marketing, and customer experience. 2. Content & Communication Leadership ● Lead development of brand campaigns, storytelling frameworks, and messaging for digital platforms, partnerships, and offline activations. ● Collaborate with creative teams, agencies, and internal stakeholders to produce content that drives engagement and reinforces brand values. 3. Influencer & Partnership Marketing ● Build and oversee influencer marketing strategies to complement brand campaigns. ● Identify, onboard, and manage influencers and brand ambassadors who align with our values and audience. ● Drive collaboration with external partners and co-branded initiatives. 4. Growth & Campaign Performance ● Monitor and analyze brand campaign performance across channels — digital, social, influencer, and PR. ● Optimize content, channels, and strategies based on performance insights and audience behavior. ● Own key KPIs such as brand awareness, engagement, share of voice, and customer acquisition metrics.


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