Head – Brand Development | Premium Spirit Company

1 day ago

Chandigarh, India Alcostar Distillers Full time

Head – Brand Development | Premium Liquor Company Job Profile We’re seeking a dynamic and visionary Head of Brand Development to lead brand strategy, innovation, and marketing for our growing portfolio of premium spirits. This role is ideal for a passionate marketer who understands the art and science behind building distinctive liquor brands that connect deeply with consumers. Key Responsibilities · Brand Strategy & Positioning – Develop and execute long-term brand strategies to enhance visibility, consumer engagement, and market share. · Innovation & Product Launches – Drive concept-to-market execution for new brands and product extensions. · Marketing Leadership – Oversee integrated campaigns (ATL, BTL, digital) that strengthen brand equity and drive growth. · Market Insights & Competitor Analysis – Translate consumer trends and insights into actionable brand initiatives. · Cross-functional Collaboration – Partner with sales, trade marketing, and creative agencies to deliver consistent and impactful brand experiences. · Brand Partnerships & Events – Build brand presence through events, influencer programs, and collaborations. Skills & Qualifications · 8–12 years of experience in brand management or marketing within liquor, beverages, or FMCG industries. · Strong understanding of consumer behaviour and premium brand positioning. · Proven success in launching and scaling liquor or lifestyle brands. · Excellent communication, creative leadership, and analytical thinking. · MBA/PG in Marketing or Brand Management preferred. Why Join Us - Lead the brand vision for a fast-growing premium liquor company. - Be part of an innovative team shaping the future of Indian spirits. - Competitive salary + performance-based incentives. - Work in a creative, collaborative environment that celebrates bold ideas. Location: Chandigarh Company: Alcostar Group of Companies Experience: 8–12 years | Industry: Liquor / Alcoholic Beverages / Spirits To Apply Send your CV to Corp.HR@alcostardistillers.com with the subject line: Application – Head, Brand Development. or apply directly through LinkedIn.

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