Influencer Marketing Coordinator

Job Description Job Title: Influencer Marketing Coordinator (Micro-Influencer & UGC Management) Location: India (Remote) Work hours: must work EST time Availability: Immediate joiners only About Us Join our rapidly growing multi-brand e-commerce company specializing in innovative pet products. With strong month-over-month growth across Amazon, Shopify, and TikTok Shop, we're scaling our creator partnerships to power our expansion. Our mission is simple: deliver authentic, engaging content that fuels performance marketing and connects deeply with pet lovers worldwide. About the Role We're seeking a highly organized, execution-focused Influencer Content Coordinator to own the end-to-end lifecycle of our micro-influencer and UGC partnerships. Your primary goal: build and maintain a steady pipeline of fresh, authentic TikTok & Instagram content that keeps our marketing team fully stocked for PPC testing and organic growth. This is a fast-moving, execution-heavy roleideal for someone who thrives on juggling multiple creator conversations, tracking detailed workflows, and ensuring nothing slips through the cracks. What Success Looks Like - Month 1: Establish a steady flow of 1020 pieces of raw UGC content per week across multiple brands. - Month 3: Maintain a pipeline that delivers 30+ usable content pieces weekly to fuel ads and organic calendars. - Month 6: Scale and diversify the creator base to consistently deliver 30+ high-quality content pieces per week. Key ResponsibilitiesCreator Pipeline Management - Research and identify aligned micro-influencers (1K20K) on TikTok who genuinely love pets and reflect brand values. - Execute personalized outreach to boost response rates and build meaningful creator relationships. - Track outreach metrics, negotiations, and lifecycle stages using project management tools. Seamless Creator Onboarding - Guide creators through collaboration agreements ensuring 100% compliance. - Coordinate product selection and shipping logistics with the fulfillment team. - Deliver exceptional onboarding experiences that lead to long-term partnerships. Content Strategy & Quality Control - Conduct briefing calls to communicate messaging, brand voice, and content expectations. - Act as the primary liaison during content creation. - Review raw content to ensure quality before passing it to the post-production team. Operations Excellence - Maintain organized Google Drive folders and naming conventions for easy access. - Provide weekly reports on pipeline health, content delivery, and creator performance. - Continuously optimize workflows for scalability and creator satisfaction. Candidate Requirements - 2+ years of hands-on experience managing micro-influencer or UGC campaigns (agency or in-house). - Proven success sourcing and onboarding micro-influencers (1K20K) on TikTok and Instagram. - UGC pipeline management experience consistently delivering 30+ content pieces per month. - Experience managing creator relationships end-to-end: sourcing onboarding content delivery. - Strong operational skills setting up workflows, logistics, tracking systems, and creator databases. - Execution-focused not just strategy or PR. You thrive in the details and can manage multiple moving parts. - Tools proficiency: Google Workspace, Airtable/Notion, project management platforms. - Excellent written and spoken English communication skills. Bonus Points - Experience in pet, lifestyle, or CPG brands. - Multi-brand or agency background. - Familiarity with content performance metrics and optimization. - Experience negotiating creator contracts. Why Join Us - Work remotely with a fast-growing, pet-loving global team. - Play a key role in scaling influencer partnerships across multiple brands. - Build real impact in a fast-paced, performance-driven marketing environment. - Opportunity to grow into senior influencer or content operations roles.