Influencer Marketing Coordinator
3 weeks ago
Job Description
About Us: What's Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible . We're seeking a proactive Influencer Marketing Coordinator to drive impactful collaborations and expand our community reach.
Roles & Responsibilities:
Identify, evaluate, and engage influencers across relevant platforms.
Build and nurture relationships with both existing and new influencers.
Secure partnerships via barter or paid collaborations, handling negotiations and formal agreements.
Actively track and respond to DMs on our brand page to identify potential barter collabs.
Connect with loyal/repeat customers to gather authentic brand testimonials.
Maintain a well-organized database of all influencers and ongoing collaborations.
Serve as the main point of contact for influencersresolving queries, managing budgets, and ensuring smooth campaign execution.
Stay up to date with influencer trends, platforms, and emerging content creators.
Define performance metrics, assess campaign success, and adapt strategies accordingly.
Research industry trends, competitors, and audience behaviours to improve influencer outreach and effectiveness.
Participate in relevant events to grow the network and support business goals.
Requirements:
2-3 years of experience in influencer or digital marketing.
Strong understanding of influencer dynamics across social media platforms.
Excellent communication, negotiation, and relationship-building skills.
Analytical and data-driven decision-making ability.
Creative problem-solver with a pulse on industry trends.
Familiarity with influencer marketing tools and disclosure guidelines.
Why Join Us
Be part of India's fastest-growing D2C brand in wellness
Work in a dynamic, fast-paced environment with a young, passionate team
Ownership & growth opportunities
Competitive salary + perks in a high-impact role
Shape the future of innovative health & wellness products
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