Associate- Influencer Marketing

3 weeks ago

Gurugram Gurugram India Cloutflow Full time

Job Description

Key Responsibilities:

- Influencer Scouting & Shortlisting
- Identify and evaluate influencers across Instagram, YouTube, and other platforms based on brand requirements, target audience, and campaign goals.
- Analyze influencer metrics (reach, engagement, audience demographics, content quality) to ensure brand fit.

Campaign Coordination

- Support in planning and executing influencer campaigns from start to finish.
- Coordinate with influencers/agents for negotiations, deliverables, timelines, and briefs.
- Track influencer deliverables (posts, videos, stories, reels) and ensure timely execution.

Relationship Management

- Build and maintain healthy relationships with influencers and creator networks.
- Be the go-to contact for influencers during campaign execution.

Content & Briefing

- Assist in creating influencer briefs aligned with brand strategy.
- Review influencer content for brand compliance before publishing.

Campaign Tracking & Reporting

- Monitor campaign progress and ensure deliverables go live as planned.
- Track campaign performance metrics (reach, impressions, engagement, conversions).
- Prepare post-campaign reports with insights and learnings.

Cross-Team Collaboration

- Work closely with internal teams (Strategy, Pricing, Sales, Creative, Operations) to ensure smooth execution.

Requirements

- Bachelor's degree in Marketing, Communication, Media, or related field.
- 02 years of experience in influencer marketing, social media management, or digital marketing (freshers with relevant internships may apply).
- Strong understanding of influencer ecosystems on Instagram, YouTube, and emerging platforms.
- Excellent communication, negotiation, and relationship management skills.
- Organized, detail-oriented, and able to handle multiple campaigns simultaneously.
- Passion for social media trends, creators, and brand storytelling.

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