Associate Business Manager

2 days ago


Pune India Puretech Digital - A Genesis Company Full time

Job Description Job Description SEO Associate Business Manager (ABM) Location: Pune Experience: 24 Years Work Mode: Onsite Company:Puretech Digital A Genesis Company About The Role We are looking for a detail-oriented and analytically strong SEO ABM to join our growing digital marketing team. This is a hands-on role that requires ownership of end-to-end SEO execution from keyword research and technical audits to content recommendations, link acquisition, and performance reporting. The ideal candidate should be comfortable working independently, possess a strong understanding of SEO fundamentals and advanced concepts, and demonstrate a data-driven approach to improving organic performance. Key Responsibilities SEO Strategy & Execution - Create accurate keyword lists and organize content themes effectively. - Conduct independent keyword research with minimal supervision. - Evaluate website structure, information architecture, and content, and provide actionable recommendations. - Understand client services/products and translate them into detailed SEO-driven content requirements. Technical SEO - Perform technical audits including checks on breadcrumbs, heading tags, internal linking, and content accessibility. - Provide source-code-level recommendations to improve website crawlability and indexation. - Implement Meta tags and OG tags, ensuring context-based and keyword-rich Title and Meta Descriptions. - Deliver error-free on-page SEO recommendations. Content & Link Building - Apply knowledge of keyword density, proximity, and Latent Semantic Indexing (LSI) to create unique, non-duplicative content ideas. - Initiate backlinking activities with compelling headlines and keyword-rich descriptions. - Regularly refresh link inventories and stay updated with new content syndication platforms. Reporting & Analytics - Adhere to reporting timelines and proactively flag any deviations. - Track and analyze keyword ranking trends and key SEO performance metrics. - Investigate bounce-rate fluctuations and identify contributing factors. - Integrate insights from Google Search Console and Google Analytics to report on business performance improvements or declines Qualifications & Skills - Bachelor's degree in Engineering (preferred) or any relevant field. - 24 years of hands-on experience in SEO with proven results in improving organic visibility. - Strong understanding of search engine algorithms, ranking factors, and SEO best practices. - Proficiency in SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc. - Strong analytical mindset with the ability to derive insights and make data-driven decisions. - Excellent written and verbal communication skills. - Passion for staying updated with evolving SEO trends, tools, and techniques.


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