Ad Operations Executive

2 weeks ago

SAS Nagar, India Web Cue Full time

Company: WebCue LLC Location: Mohali (On-site/Hybrid) Department: Performance Marketing Reports To: Media Buying Lead / Operations Manager About WebCue At WebCue, we specialize in performance marketing—driving results through data, creativity, and technology. From Meta and Google to emerging native platforms, our campaigns are built to scale with precision and measurable ROI. We believe in real ownership, a learning-first culture, and rewarding high performance. Role Overview We are looking for an Ad Operations Specialist who will take full ownership of ad account management across platforms. The role requires a detail-oriented professional who can ensure smooth functioning of ad accounts, maintain compliance, monitor performance health, and support the media buying team by keeping accounts well-structured and optimized for scale. Key Responsibilities - Ad Account Setup & Management Create, maintain, and organize ad accounts, business managers, pixels, and tracking setups. Ensure correct permissions, roles, and account hierarchies are followed. Link domains, pages, and payment methods properly. - Compliance & Policy Management Monitor ad account health, resolve disapprovals, restrictions, or bans in coordination with platforms. Stay updated with Meta, Google, and Native ad policies to ensure compliance. Handle appeals and coordinate with platform reps where required. - Performance Monitoring & Hygiene Regularly review ad account structures for naming conventions, creative libraries, billing settings, and campaign archives. Ensure budgets, bids, and pacing are aligned with performance goals. Proactively identify and report anomalies in spend, delivery, or attribution. - Collaboration with Media Buyers Support buyers by keeping accounts clean, functional, and ready for scale. Troubleshoot pixel, tracking, or attribution issues. Assist in audience setups, lookalike creation, and retargeting pools. - Documentation & Reporting Maintain updated trackers for account usage, billing, and campaign approvals. Generate weekly/monthly summaries of account performance and health status. Required Skills & Qualifications - Bachelor’s degree in Marketing, Business, or related field. - 1–3 years of experience in ad operations, digital marketing, or account management. - Strong knowledge of Meta Business Manager, Google Ads, and Native platforms (Taboola, Outbrain, RevContent, etc.). - Hands-on experience with pixels, events, UTMs, and attribution tools (Voluum, RedTrack, etc.). - Analytical mindset with proficiency in Excel/Google Sheets. - Strong problem-solving ability to troubleshoot ad account issues quickly. Nice to Have - Prior experience with performance marketing agencies. - Exposure to search arbitrage, CPS campaigns, or VSL funnels. - Familiarity with BI tools or databases (ClickHouse/MySQL) for deeper reporting. What We Offer - A growth-driven role where you manage millions in ad spends across global markets. - Ownership of ad account structures, policies, and compliance. - Competitive pay with performance-based bonuses. - Work with a high-energy team at the intersection of marketing & technology.

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