General Manager

Job Title General Manager - Growth Product Marketing CREW Location BangaloreCompany CREW - Personal Concierge ServicesEmployment Type Full-TimeAbout CREWCREW is a premium personal concierge service designed to simplify and elevate the everyday lives of time-starved professionals entrepreneurs and high-net-worth individuals From errands to exceptional experiences we re redefining what convenience looks like We re now seeking a Growth Product Marketing Manager to help us scale smartly and build deep lasting relationships with our members Role OverviewWe re looking for a highly strategic and execution-focused Growth Product Marketing Manager who can own both acquisition and lifecycle initiatives while also driving product adoption frequency of use and feature activation You will play a pivotal role in aligning growth goals with the user journey-from first touch to long-term loyalty Key ResponsibilitiesGrowth Marketing Develop and manage omni-channel acquisition strategies across paid media SEO partnerships and referral loops Run and optimize performance marketing campaigns Google Meta LinkedIn etc to acquire high-intent users Build and test landing pages lead capture flows and funnel optimizations to improve conversion rates Own CRM and lifecycle campaigns email SMS push to drive re-engagement upsells and LTV Leverage customer segmentation and behavioral data to personalize campaigns at scale Product Marketing Partner with product and operations teams to launch new features and services that increase retention and usage Define messaging positioning and go-to-market strategies for new product features and concierge offerings Create user education content emails onboarding flows FAQs tutorials to reduce friction and deepen usage Develop and analyze cohort behavior to identify drop-offs opportunities for frequency increases and feature adoption gaps Gather member insights through surveys interviews and usage data to inform product roadmap and communications Strategy Analytics Define and track KPIs across acquisition activation and retention funnels Set up experimentation frameworks A B testing multivariate to rapidly validate hypotheses Deliver regular performance reporting and insight-driven recommendations to leadership Stay on the pulse of the market-identify new channels competitor tactics and user needs Qualifications 4-8 years of experience in growth product marketing or lifecycle marketing roles Proven success in scaling a consumer product or service-ideally in a premium subscription-based or concierge luxury environment Deep understanding of marketing funnel metrics and behavioral analytics Experience working closely with product design and engineering teams Strong writing and positioning skills with an eye for branding and UX Tools AI first Tools Google Ads Meta Ads Klaviyo or similar CRM tools Segment Mixpanel Amplitude Google Analytics Webflow Landing page tools Self-starter with high attention to detail and strong project management skills AI first in problem solving Nice to Have Experience in luxury lifestyle services wellness hospitality or fintech Prior startup or high-growth company experience Familiarity with customer research methods JTBD surveys user testing What We Offer A unique opportunity to shape the growth engine of a high-touch high-impact service Cross-functional exposure and room to experiment and own outcomes Competitive salary performance-based incentives Team that s deeply committed to excellence service and innovation