
AVP - Media Planner / Performance
2 weeks ago
Required Experience:
- 8 to 10 years of experience in an advertising agency.
- Proven expertise in media planning and buying.
- Strong understanding of various media channels including digital, print, broadcast, and outdoor.
- Develop and execute comprehensive media plans aligned with business objectives.
- Identify target audiences and select the most effective media channels to reach them.
- Negotiate and purchase media space across channels to maximize reach and impact.
- Monitor and optimize media buys continuously to ensure maximum ROI.
- Analyze media performance data and provide actionable recommendations for improvement.
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