Performance Marketer
3 days ago
Responsibilities:
• Develop and execute a performance marketing strategy across Google Ads (including App Marketing), Meta Ads, Affiliates, Partnerships, and Programmatic Advertising.
• Manage acquisition & remarketing campaigns, ensuring efficiency and scalability.
• Optimize campaign budgets to maximize ROl while maintaining cost efficiency.
• Collaborate with data science, product, engineering, and business teams to scale performance marketing efforts.
• Implement A/B testing, audience segmentation, bidding strategies, and ad placement optimizations to improve conversions.
• Explore and integrate new performance marketing channels to diversify acquisition strategies.
• Monitor and report campaign performance and key success metrics, maintaining detailed dashboards at a channel, cohort, or campaign level.
• Manage ad creative development in collaboration with design and brand teams for high-performing campaigns
• Leverage HubSpot for lead tracking, marketing automation, campaign performance analysis, and CRM integrations to optimize marketing efforts.
Key Skills Required:
• 1-3 years of experience in Performance Marketing, with expertise in Google & Facebook Ad platforms, Affiliates, and HubSpot CRM/Marketing Automation.
• Proven track record in scaling growth and improving marketing ROl.
• Strong analytical skills, with the ability to make data-driven decisions and measure impact effectively.
• Critical thinking & problem-solving skills to optimize campaigns and drive performance.
• Ability to work cross-functionally with stakeholders in Marketing, Business, Analytics, Product, and Tech teams.
• Strong understanding of multichannel marketing campaigns and experience in managing multiple campaigns simultaneously.
• Ability to thrive in a fast-paced environment and adapt to changing business needs.
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