Performance Marketing
2 weeks ago
Purpose of the Role:
You will be required for executing our digital strategy and roadmap for Megamart.
Arvind Fashions is hiring an Assistant Manager - Digital Marketing to scale website & app revenue while maintaining the profitability through performance marketing.
Key Responsibilities:
Initiatives:
- Constantly innovate and devise new unique strategies as well as identify new channels to reach out to consumers.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, different ad formats on Facebook, custom audience segmentation & targeting.
Spend & Revenue:
- Daily ad spend & ROI management on all paid ad platforms (Google Ads, Facebook Ads etc.)
- Maintain and monitor campaign bids, account daily and monthly spend budget caps.
KRA:
- Strategize and execute all paid campaigns from audience segmentation to ad creation.
- Update ad creatives, ad copies & audience database regularly.
- Suggest technical requirement to creative team Ad Size, Dimension & Video Duration etc.
- Monitor all campaigns regularly to reduce unnecessary spends.
- Monitor product feed catalogue issues regularly in merchant center and commerce manager and suggest fixes.
- Track the ad creative performance & suggest changes if needed.
- Execute short term event campaigns in all paid media channels.
- Track CPA, CPM, CPC & conversion rate changes of all campaigns.
- Work closely with tech, product, growth, designers & content teams to develop and execute an effective digital marketing strategy.
- Collaborate with brand & content teams to create ad banners, videos, landing pages and optimize the user experience.
- Identify & execute quick growth hacking techniques to leverage opportunities of maximizing new customer acquisition.
Preferred Competencies:
- Strong understanding of technology, business, and fashion industry.
- Must Know about PPC / performance marketing to run Paid Marketing campaigns on various digital media platforms such as Google Ads, Facebook Ads, Instagram and Youtube Ads.
- Strong understanding of E-Commerce Marketing, Google & Facebook Product feed management.
- In-depth knowledge of ecommerce based pixel code requirement for Google & Facebook campaigns.
- Working knowledge of the e-commerce industry will be considered as an advantage.
- Comprehensive digital marketing skills, with specific expertise on driving traffic to e-retail and sales conversion.
- Ability to manage multiple campaigns to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment.
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