Performance Marketing

3 weeks ago

Bengaluru, Karnataka, India keeplearning Full time

Strategy & Media Planning  

  • Lead the development and execution of performance marketing strategies across all channels, including but not limited to Google, Meta (Facebook, Instagram), and other relevant platforms.  
  • Develop comprehensive media plans to maximize ROI and drive performance for client campaigns, specifically within the education sector.  
  • Collaborate with the ad team to optimize client campaigns and ensure that media buying efforts are aligned with client goals.  
  • Utilize data and insights to continuously optimize ad spend, targeting, and creative to deliver superior performance.  

Lead Acquisition & Partner Campaign Management  

  • Manage and improve lead acquisition from non-paid digital channels, including SEO, organic social media, content marketing, email marketing, and referrals.  
  • Oversee the performance of publisher/partner campaigns to ensure alignment with client goals and maximize lead quality and volume.  
  • Build partnerships with key digital publishers and ensure campaigns are effectively executed and optimized.  

Client Engagement & Account Management  

  • Own the media planning process for all client accounts and work directly with the advertising team to ensure client success.  
  • Build strong relationships with clients, understanding their needs and delivering media plans that meet their specific objectives within the education industry.  

Performance Analysis & Reporting  

  • Set KPIs for all campaigns and ensure accurate tracking and measurement of performance marketing efforts.  
  • Analyze campaign performance and present insights and recommendations for continuous improvement to both internal teams and clients.  

Cross-functional Collaboration  

  • Work closely with the creative, content, and technology teams to ensure that media strategies are integrated effectively across all client touchpoints.  
  • Stay updated on industry trends and emerging platforms, ensuring that DSJ Keep Learning remains at the forefront of paid performance strategies.  

Qualifications  

Experience  

  • Minimum of 4-5 years of experience in performance marketing with a strong focus on paid media.  
  • Extensive hands-on experience in managing and optimizing campaigns on Google Ads and Meta platforms.  
  • Proven success in managing multi-channel media strategies and driving measurable performance improvements.  
  • Demonstrated experience in managing lead acquisition from non-paid channels and publisher/partner campaigns.  

Sector Expertise  

  • Experience working with clients in the education sector is highly preferred.  

Skills & Knowledge  

  • Deep understanding of paid advertising platforms, including bidding strategies, targeting, and audience segmentation.  
  • Strong expertise in non-paid digital channels like SEO, organic social media, and email marketing.  
  • Analytical mindset with a strong ability to interpret data and provide actionable insights.  
  • Ability to manage multiple client accounts and collaborate effectively with internal teams.  
  • Proficient in managing partnerships with digital publishers and optimizing partner campaign performance.  

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