App Marketing Manager

1 week ago

Delhi, India Weekday AI Full time

This role is for one of the Weekday s clients Min Experience 1 years Location Delhi NOIDA Gurgaon Greater Noida JobType full-time We are looking for bright driven and enthusiastic individuals who are excited to work in a dynamic startup environment and take full ownership of driving growth for mobile apps As an App Marketing Manager you will be responsible for end-to-end client growth outcomes combining marketing strategy product recommendations and business insights to deliver measurable results and long-term success for mobile app businesses Requirements Key Responsibilities Develop and execute comprehensive growth strategies for app clients including App Store Optimization ASO Paid Acquisition Monetization and Retention Partner with clients founders product leads CMOs to understand goals and translate them into actionable growth roadmaps Lead product-level growth initiatives such as onboarding optimization paywall improvements funnel analysis and enhancing in-app conversions Monitor calculate and optimize key metrics like CAC ROAS LTV and retention while analyzing user journeys and app performance Collaborate with internal teams User Acquisition ASO and Creative to execute growth plans and run experiments Create and refine ASO strategies including keyword planning creative assets and metadata optimization to boost organic performance Work closely with performance marketing specialists to optimize campaigns across Meta Google UAC and Apple Search Ads ensuring efficiency and scale Utilize tools such as Firebase AppsFlyer Mixpanel AppTweak and Data Studio to uncover insights and improvement opportunities Maintain strong client relationships with regular check-ins and reviews presenting results insights and future strategies Required Skills Competencies 1-4 years of experience in mobile app marketing digital strategy or growth consulting Understanding of the app ecosystem including paid ads app store dynamics analytics and in-app behavior Hands-on experience with ASO Facebook Ads Google Ads or Apple Search Ads preferred Strong analytical mindset with the ability to derive actionable insights from data Awareness of design principles and their impact on ad and app store performance Excellent communication skills able to clearly explain strategies and insights to clients and internal teams Preferred Personality Traits Passion for mobile apps and digital marketing High ownership mindset and self-starter attitude Ability to manage multiple projects and perform under tight deadlines Collaborative team player who thrives in a supportive and fun work culture Skills App Marketing Growth Marketing Digital Marketing App Store Optimization ASO Mobile Marketing Online Marketing Digital Analytics Growth Strategies Data Analysis Marketing Strategy

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