Creative Director

Job Description

Job Title: Creative Director

Department: Creative Unit

Location: Chennai

Employment Type: Full-time (Campaign Contract)

Role Overview

At Demos Project, we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political communication campaign in Tamil Nadu. The candidate must have a proven track record in branding, advertising, digital storytelling, or campaign media, and should be capable of managing a high-volume, multi-format creative workflow. This role demands the ability to lead a multi-disciplinary team, translate communication objectives into visual content, and ensure consistent quality and timeliness across all creative outputs.

Key Responsibilities

Leadership & Ownership of Creative Unit

Drive and lead the complete Creative Department: overseeing graphic design, video production, copywriting, meme creation, voiceovers, post-production, and narrative framing.

Take ownership of all creative deliverables, ensuring they meet campaign goals, tone, quality, and deadlines.

Build, mentor, and manage a high-performing creative team with clarity, discipline, and inspiration, emphasizing team handling and collaboration.

Set creative direction and align daily operations with campaign priorities and timelines.

Creative Direction & Content Strategy

Develop the campaigns creative identity, content language, and approach to digital storytelling.

Establish and oversee the campaigns narrative framing strategy.

Guide and approve static content (posters, carousels), video content (reels, shorts, edits), meme content, and script-based materials.

Translate campaign briefs and strategy inputs into engaging, audience-specific creative formats, adapting content to both Tamil and English.

Ensure creative assets are optimized for platform-specific formats across Facebook, Instagram, YouTube, Twitter (X), and others, demonstrating robust platform expertise.

Workflow & Process Management

Lead the creative production pipeline end-to-endfrom concept to execution to delivery.

Oversee task allocation, turnaround timelines, approvals, workflow, and quality control.

Coordinate with Ads, Strategy, Research, Influencer, and Platform Ops teams to ensure campaign alignment.

Prioritize content based on campaign urgency, trends, performance feedback, and narrative shifts.

Quality Control, Innovation & Political Thought

Personally review and approve key assets before publishing or boosting.

Ensure brand, visual, and messaging consistency across platforms and content formats.

Introduce creative innovations based on audience behavior, digital trends, political moments, and political thought leadership.

Required Qualifications & Skills

Education

Bachelors or Masters degree in Visual Communication, Design, Fine Arts, Advertising, Media Studies, or related fields.

Experience

38 years in senior creative roles within branding, advertising, content production, digital/political campaigns.

Significant experience in campaign planning, managing high-pressure content creation, and handling multi-format creative teams.

Strong background in narrative framing and campaign storytelling.

Creative, Technical & Leadership Skills

Expertise in copywriting, design or edit capability (graphic, video, meme, script).

High proficiency in design/editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent mobile tools.

Deep platform expertise: Meta, YouTube, Twitter (X), Instagram, including content optimization for various formats.

Fluent in Tamil and English for creative work and team management.

Strong visual storytelling, campaign design, and narrative-building abilities.

Proven leadership in directing, managing, and inspiring a creative team.

Highly organized, deadline-focused, and performance-driven; adept at managing confidentiality, campaign discipline, and cross-functional collaboration.

Politically and culturally awaredeep understanding of Tamil Nadus media landscape.

Work Expectations

Extended work hours, including weekends and campaign crunch periods, as required by campaign timelines.

Ability to function independently while leading a high-output team.

Complete confidentiality, strategic alignment with campaign leadership, and maintenance of campaign discipline at all times.

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