Marketing Head

2 weeks ago

Gulbarga, India LightFury Games Full time

Job Title: Marketing Head - Gaming Industry Location: Bangalore, India Company: LightFury Games Role Overview: We are seeking a Marketing Head to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in brand management, community engagement, and game marketing, and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies for game launches, updates, and promotions. - Lead brand management, ensuring consistent messaging and positioning across all platforms. - Build and engage vibrant gaming communities, both online and offline, to foster player loyalty. - Drive digital marketing campaigns, including social media, influencer marketing, content marketing, and paid media strategies. - Collaborate with product, design, and development teams to align marketing efforts with game features and releases. - Analyze marketing performance metrics to optimize campaigns and maximize ROI. - Identify and leverage partnerships, sponsorships, and PR opportunities to expand brand visibility. - Mentor and manage the marketing team, ensuring high performance and alignment with company goals. Requirements: - Proven experience as a Marketing Head, Marketing Director, or Senior Marketing Manager, preferably in the gaming or entertainment industry. - Proven experience of at least 12+ years in Marketing. Gaming Preferred. - Strong experience in brand management, community building, and digital marketing. - Deep understanding of game marketing trends, including live operations, esports, influencer engagement, and user acquisition. - Excellent strategic thinking, leadership, and communication skills. - Data-driven mindset with experience in analysing KPIs and campaign performance. - Passion for gaming and knowledge of player communities and trends is highly desirable. What We Offer: - Opportunity to shape the marketing strategy of a growing gaming studio. - Collaborative and creative work environment. - Competitive compensation and benefits. - Chance to work with a passionate team dedicated to creating world-class gaming experiences.

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