Performance Marketing Executive

3 weeks ago

Mumbai Maharashtra, India Weekday AI Full time

This role is for one of the Weekday s clients Salary range Rs 600000 - Rs 800000 ie INR 6-8 LPA Min Experience 4 years Location Mumbai JobType full-time We are seeking a data-driven and creative Performance Marketing Executive to manage optimize and scale paid campaigns across multiple digital platforms The ideal candidate will have a strong grasp of performance marketing strategies audience targeting and conversion optimization to drive measurable business growth Type Full-time Location Prabhadevi Parel 5-minute walk from the station Working Days Monday to Friday Weekends off Requirements Key Responsibilities 1 Paid Campaign Management Plan set up and manage campaigns across Google Ads Meta Ads LinkedIn and other digital platforms Efficiently manage budgets to ensure maximum ROI and performance outcomes 2 Lead Generation Conversion Optimization Develop and execute funnel-specific campaigns for Ecommerce B2B2C and B2B segments Optimize ad creatives copies and landing pages to boost conversion rates 3 Performance Monitoring Reporting Track and analyze campaign performance using tools like Google Analytics and Ads Managers Provide weekly and monthly reports with actionable insights for continuous improvement 4 Creative Collaboration Collaborate with design and content teams to develop engaging visuals videos and landing pages that drive conversions 5 Testing Experimentation Conduct A B tests on creatives CTAs audience segments and placements to enhance performance 6 Audience Strategy Define and manage remarketing lookalike and custom audience strategies to maximize reach and engagement Required Skills Google Ads Meta Ads LinkedIn Ads Paid Campaign Strategy Lead Generation Campaigns Paid Campaign Optimization

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