Vice President

DescriptionMandatory- 1 NEED CANDIDATE FROM TIER 1 COLLEGE ONLY2 Candidate should be from tech and Product based companies like - Zomato Swiggy UBER Flipkart Amazon MMT Groww PhonePe Google Pay Mobikwik and similar companies In this role you have the opportunity to Work at an organization which encourages to test and learn enabling you to experiment - Work in a team which celebrates failures- Impact lives of 5m merchants and 2m consumers to help them with their credit requirement and be a partner in their growth - Impact BharatPe s top line and bottom line at the same time- Drive sustainable profitable growth- Lead a team of highly capable individuals solving unique business digital marketing problems at scaleResponsibilities will include -Function Expertise - Lead marketing teams in a dynamic fast paced environment - Deep functional understanding of brand building- Expert in driving product marketing campaigns with strong focus on delivery and costs- Ability to marry data with keen consumer insights and develop marketing strategies which drive top and bottom line for the company- Continuously monitor marketing trends competitor activities and regulatory changes Adapt strategies and approaches as needed to stay ahead of the competition ensuring that BharatPe s offerings remain relevant and competitive - Optimize and manage the allocation of marketing budget and allocating resources to drive better performance - Regularly assess budget performance and suggest course corrections to enhance results - Build strong relationships with external agencies partners and vendors to execute marketing campaigns - Ensure campaigns are aligned with brand guidelines delivered on time and reflect the overall strategic vision for BharatPeProblem Solving - Work closely with multiple internal teams product engineering operations finance to drive business initiatives - Lead cross-functional projects ensuring alignment and collaboration between all stakeholders - Continuously assess and optimize campaigns to ensure they are delivering on key performance indicators KPIs - Identify areas of improvement and implement data-backed changes to enhance outcomes and achieve business objectivesInteraction - Lead and motivate marketing team ensuring clear communication and accountability - Collaborate with product engineering operations and finance teams to drive successful campaigns that meet business goals and address customer needs - Communicate clearly and persuasively with senior leadership and other key stakeholders - Present campaign results insights and strategic recommendations to influence decisions and drive business growth Qualifications STEM degree from a tier 1 institute preferably IIT IIM BITS ISB- Expert at understanding programmatic digital marketing channels Google Facebook DV360 and their incremental value in driving business objectives- Deep understanding in building mass appeal brands- At least 12-15 years of brand performance growth marketing experience- Startup experience is highly valued but not necessarySkills Experiences Behaviors Team management experience is a must - will be handling a team of high performers- As a marketing leader understanding of fintech business model in India is highly valued for this role Also ability of articulate marketing s impact on top and bottom line of business- Ability to collaborate across team - Data Product Engineering and Business- Highly data driven but at the same time ability to handle ambiguous situations with confidence where less data is available and take calls aligned with overall business objectives - End to end ownership to deliver projects - Organizational leadership ref updazz com