▷ (06/11/2025) Sr Manager- Social Media

4 weeks ago

India PINKVILLA Full time

About the Role Pinkvilla is looking for an experienced and creative Senior Manager – Social Media to spearhead our social media strategy, lead a high-performing team, and drive audience growth and engagement across all digital platforms. The role requires a deep understanding of digital trends, content behavior, and platforms that resonate strongly with Gen Z and young millennial audiences. Key Responsibilities - Develop and implement innovative, data-driven social media strategies that align with organizational goals and brand positioning. - Oversee daily operations across all social media platforms, ensuring content is tailored to the unique tone, audience, and requirements of each channel. - Strategically plan and manage the content calendar using advanced tools, ensuring timely and coordinated publishing. - Lead the creation of engaging and visually appealing multimedia content, maintaining brand voice, quality, and consistency across all platforms. - Conceptualize and execute campaigns, trends, and formats designed to appeal to Gen Z audiences, leveraging emerging digital behaviors, pop culture, and influencer engagement. - Conceptualize, launch, and manage social media campaigns, contests, and activations to enhance visibility, engagement, and audience growth. - Build and maintain relationships with influencers, creators, and partners to strengthen brand presence and extend audience reach. - Conduct audience insights and behavioral analysis to refine content strategies and maximize engagement effectiveness. - Oversee community management efforts — engaging with followers, addressing feedback, and fostering meaningful conversations. - Monitor, measure, and report social media performance using tools such as Google Analytics and Meta Insights, providing actionable recommendations. - Stay abreast of emerging social media trends, technologies, and platform updates to continuously evolve strategy and execution. - Conduct competitor benchmarking to identify opportunities and inform strategic improvements. - Define and achieve measurable objectives for brand awareness, audience engagement, and channel growth. - Lead, mentor, and guide junior team members, fostering a culture of creativity, accountability, and continuous learning. - Promote and institutionalize social media best practices across teams to ensure consistent and effective execution. - Collaborate cross-functionally with editorial, creative, and brand teams to ensure cohesive communication and campaign integration. Requirements - Proven 8+ years of experience as a Social Media Manager/Lead or in a similar role within a fast-paced environment. - Solid understanding of social media platforms, metrics, and best practices. - Strong analytical skills and proficiency in social media management tools. - Excellent communication and interpersonal skills. - Creative mindset with the ability to generate innovative ideas tailored for Gen Z and youth-driven digital audiences. - Bachelor's degree in Marketing, Communications, or a related field. - Experience in entertainment and lifestyle platforms preferred.

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