Social Media Manager

Job Title: Social Media Manager (Instagram Growth Specialist)Location: Remote (Must overlap with Australia time zone 6am-2pm)About Rolling CanvasWe are a luxury wedding photography and videography brand serving high-end South Asian weddings across Australia. We work with affluent couples who value emotion, storytelling, and a premium experience. Our social media manager must understand this luxury market and know how to create content that resonates deeply with couples planning their dream weddings.Role OverviewWe are looking for a strategic social media manager who truly understands how Instagram grows in 2025. This is not a simple posting or designing job. We want someone who knows how to create high-retention content, increase engagement, build community, and grow our brand with data-backed decisions.Key Responsibilities1. Instagram Growth ExpertiseProven experience growing Instagram accounts (from scratch or major scale-up)Must share case studies with real numbers: follower growth, engagement lifts, reach improvementsStrong understanding of Instagram’s 2025 algorithm: retention, saves, shares, watch timeExperience using both organic strategies and paid boosts2. Creating High-Engagement ContentAbility to make strong hooks within the first 1–3 secondsUnderstands how to keep viewers watching till the endWrites meaningful captions that spark conversationKnows how to create “infotainment” — teaching while entertainingSkilled in structuring content to boost retention, not just views3. Modern Content Strategy (For 2025)Reels-first thinking: short videos (7–30 sec) with clear storytellingCreates value-driven content that positions the brand as an expertFocus on building community, not just followersShows authentic moments and behind-the-scenes, not overly polished contentUses polls, Q&As, and interactive tools to increase engagementUnderstands Instagram SEO (keywords in captions, bio, hashtags)4. Platform Knowledge & AnalyticsKnows what Instagram prioritizes today — not 2023 techniquesUnderstands which metrics truly matterCan read insights and adjust strategy quicklyUnderstands why some content gets pushed and some doesn’tCan differentiate between content for reach, content for engagement, and content for conversions5. Luxury Brand & Cultural UnderstandingExperience with premium brands: weddings, events, hospitality, or luxury lifestyleFamiliar with affluent South Asian audiences (Indian, Pakistani, Sri Lankan)Can maintain a classy, sophisticated brand imageComfortable working with brands where clients spend $10K+6. Strategy & PlanningCreates clear content strategies tied to business goalsDefines content pillars: educational, inspirational, promotionalUses trends wisely without losing our luxury identityBuilds monthly content calendars with consistent storytellingWhat We DON’T Want❌ Canva-template posters❌ Aesthetics-only social media coordinators❌ People who believe “more posts = more growth”❌ Outdated hashtag users (#love #instagood)❌ Candidates who can’t show numbers/proof❌ People who don’t understand community buildingWhat Makes the Ideal Candidate Stand Out✅ Thinks creatively AND analytically✅ Understands why content performs, not just what to make✅ Knows South Asian wedding culture✅ Can turn long-form content into 30–50 smaller pieces✅ Writes natural, human captions✅ Uses content to build trust and conversions✅ Follows trends but adapts them for luxury brands✅ Treats Instagram as a business tool, not a vanity platformWho They Should Be (Mindset)Someone who:Creates strong, emotional content consistentlyThinks strategically, not just executes tasksUnderstands culture and trendsLoves experimenting with InstagramFocuses on real engagement, not just follower numbers