Field Marketing Specialist

The Field Marketing Specialist supports the Field Marketing Manager in building the local face of the brand in their field in line with the global and national strategies and priorities for particular marketing programs Assists in marketing innovation encompassing local needs and specificities that complement the national strategy impacting local consumers and thus the successful development of the business Strategic Direction and Rightness of Brand Priorities Understand and infuse global and national Red Bull strategies and philosophies in the field Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumers Capture and share essential first hand consumer perception feedback post sampling Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull in to student life during key moments study sport party etc using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers Ensure top notch understanding of the consumer in various fields across the respective region which forms the basis of local idea generation and execution Work closely with the Field Marketing Manager in defining ideas and programs to build brand image and increase understanding of the products functionality on a local level Act as the regional intelligence for the field sharing consumer insights in a timely manner Marketing Innovation Be a key player in developing owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidance Based on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activities Involve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology digitally socially driven consumer trends early on Identify and selectively support cross-marketing with sales marketing Red Bull Media House opportunities Drive innovation through Consumer Collecting Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through the Wings Team Help SBMs innovate and accomplish relevant aspirations for their respective university Premium Appeal and Executional Excellence Support the Field Marketing Manager in creating and supporting key events scenes and marketing opportunities that reflect the Red Bull brand values Engage in local grass-root events for sport and or culture that are relevant for Red Bull Identify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal way Build and maintain key relationships through local sport and or cultural opinion leaders Support the Field Marketing Manager in producing execution that reaches local media outlets TV radio print digital and social media Support and amplify national digital and social media plans around launches and initiatives in the field Uphold a clean logistical system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance Coach manage Consumer Collecting execution in true Red Bull spirit for the love for the detail Ensure effective Wings Team communication to drive positive trial with every consumer Activate national and international best practices on campus encompassing the core program objectives which is the marketing and sale mix on campus Support national social media tactics around launches and initiatives in the field via Consumer Collecting Organizational Capabilities and Enabling Structure Sourcing and hire Wings Team members and SBMs who are brand fit Train and lead the SBMs and the Wings Team respectively with an empowerment approach so they take ownership of their own targets that impact the business and give opportunities for develop to the top shining stars Implement and uphold the national recruitment on-boarding and training module for consistency Identify and nurture key talent for the potential space-to-shine opportunity Plan and conduct regular brainstorming planning sessions and team building activities Support the national finance team by managing expenses and salary information for both the Wings Team and SBMs Establish strong networks and relationships in well-selected scenes Innovate and create impactful initiatives that will help establish a local face of our global brand to the respective field Work cross functionally managing internal external requests in line with regional priorities Support the national operations team to manage product stock with discipline Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management EXPERIENCE Your areas of knowledge and expertise that matter most for this role Education Qualifications Master in Marketing Management Ideally a former SBM or Wings Team Member with a perfect understanding of consumer collecting and loves and lives the brand the perfect entry level job and who has possibly done an internship Have already built and sustained personal relationships in core scenes Culture and or Sports etc minimum 0-2 years of work experience Experience in leading teams and managing people A strategic thinker who takes initiative and ownership and makes things happen Leadership motivation and team skills Strong analytical planning budgetary and project management competencies Creative mind with a track record of putting new ideas into practice and assessing results Understanding the core scenes in the region and has strong networking skills Excellent communication skills including presenting and training abilities Is willing to learn and commitment to people management and their development Ability to cultivate a team environment Travel 30-40 WHERE YOU LL BE BASED GuwahatiAssam India JOIN THE TEAM Got what it takes In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us Share The description of this job offer is intended to collect the information necessary to identify in a general and non-exhaustive manner the general characteristics of the position with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees You are also informed that Red Bull India Private Limited Red Bull India will treat your application and those of other candidates with full respect for current legislation and fundamental rights in particular equal treatment and non-discrimination Likewise those who wish to start the process are informed that no rights can be expected as a result of this job offer Please note that Red Bull India never asks for information unrelated to the job application process such as bank or credit card data and never charges any fees to apply to any jobs It has been brought to the attention of Red Bull India that certain individual s posing as a HR Executive of Red Bull India are fraudulently enticing unsuspecting candidates with fake job offers at Red Bull India by using fake appointment letters and or interview letters in return for money at times terming such money as a refundable security deposit Please be informed and cautioned that Red Bull India does not have any association with such individual s and never charges prospective employees any money for hiring purposes People receiving any such communications requesting money should not act on them and are instead encouraged to report such individual s to Red Bull India Red Bull India will not be responsible to anyone acting on an employment offer not directly being made by Red Bull India Red Bull India reserves the right to take legal action including criminal action against anyone attempting to misuse the brand name brand logos and the names designations of our employees for illegal and unauthorized activities For further information on Fraud Warning please visit https policies redbull com policies RedBull com IN 202309211109 en IN fraud warning html Field Marketing Specialist Share RELATED OPPORTUNITIES Looking for something else Select your team Type any country city state Red Bull Giving wiiings to people and ideas since 1987 In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink This was not only the launch of a completely new product in fact it was the birth of a totally new product category What drives usChasing our potential Since the early days of Red Bull an entrepreneurial mindset has always guided our approach to work and the environment we create