Digital Marketing Specialist

4 weeks ago

Mumbai, Maharashtra, India ABC Designs Full time
Job Description

Job Title: Performance Marketing Executive

Location: Andheri, Mumbai - 400093

Experience: 2+ years

Company: ABC Designs

Job Type: Full-time

Work Mode : In person

CTC: 350,000.00 - 500,000.00 per year (Depends on interview & experience)

Joining: Immediate joinee preferred

Job Overview:

We are looking for a data-driven and results-oriented Performance Marketing Executive with 2+ years of experience to manage and optimize paid marketing campaigns across Google Ads, Meta Ads, and other performance channels.

The ideal candidate should also have strong working knowledge of Google Tag Manager (GTM) for accurate tracking and measurement of digital performance.

Key Responsibilities:

Search Engine Marketing (SEM) & Paid Ads

- Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Implement and manage Meta Pixel tracking across websites for conversion tracking, remarketing, and funnel performance insights
- Conduct keyword research, ad group segmentation, bid strategies, and A/B testing.
- Manage campaign budgets and ROAS, with strong attention to cost optimization and audience targeting.
- Track conversion metrics and use attribution tools for funnel optimization.
- Hands-on experience in running and optimizing Meta Ads, Google Ads & LinkedIn Ads campaigns as part of integrated digital marketing efforts.

Analytics & Reporting:

- Monitor performance using Google Analytics 4, Google Tag Manager.
- Prepare insightful monthly/weekly reports on campaign KPIs.
- Suggest actionable insights for continuous improvement of strategies.
- Configure and troubleshoot Meta Pixel and Google Tag Manager for accurate tracking of ad events and user behavior

Must-Have Skills:

2+ years of hands-on experience in Google Ads and Meta Ads campaign management

Solid understanding of performance KPIs like ROAS, CPL, CAC, CTR, and conversion rate

Proficient in Google Tag Manager (GTM), Google Analytics (GA4), and Google Ads

Experience in event-based tracking and troubleshooting tag firing issues

Working knowledge of Meta Pixel, LinkedIn Insight Tag, and remarketing strategy

Strong Excel/Google Sheets skills for data analysis and reporting

Google Ads and/or Meta Blueprint certifications preferred

What We Offer:

Opportunity to work with creative minds in a fast-growing digital environment

Performance-based growth opportunities.

Work-life balance

Exposure to real client campaigns and diverse industry portfolios.

A chance to contribute ideas, campaigns, and strategies from day one.

How to Apply:

Send your resume with portfolio with 1-2 campaigns you&aposve managed (paid or organic) to

Email - [Confidential Information] or provide the portfolio link resume.

Subject: Application for Performance Marketing Executive - [Your Name]

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