Social Media Marketing Specialist

3 weeks ago

India Varun Group Full time

Job Description About Varun Group Varun Group, established in 1950, is a diversified conglomerate with a strong presence across multiple industries, including automotive, hospitality, healthcare, education, and agriculture. With 75+ years of legacy, Varun Group continues to innovate, inspire, and impact millions of lives through its businesses. We are seeking a Digital Marketing Executive to join our marketing team and drive growth through effective digital strategies, campaigns, and performance marketing. Key Responsibilities - Develop and execute social media strategies aligned with business goals and brand positioning. - Manage daily operations of all social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, Threads, etc.). - Plan, create, and publish engaging content (posts, stories, reels, videos, and graphics) in collaboration with the design and content teams. - Drive community management respond to queries, comments, and engage with the audience in real-time. - Monitor, analyze, and report on social media performance metrics and recommend improvements. - Research industry trends, competitor activity, and audience insights to optimize content and strategy. - Collaborate with internal teams for campaign launches, events, CSR activities, and brand initiatives. - Work closely with paid ads team to support boosted campaigns and influencer partnerships. Requirements & Qualifications - Bachelor's degree in Marketing, Communications, or a related field. - 24 years of experience as a Social Media Specialist/Manager in a corporate or agency setting. - Strong understanding of social media algorithms, trends, and analytics tools. - Hands-on experience with content creation tools (Canva, Adobe Suite, video editing apps). - Excellent written and verbal communication skills. - Creative mindset with attention to detail and storytelling ability. - Ability to handle multiple projects and meet deadlines. How to Apply: Send your resume and portfolio/links to past work to [Confidential Information] with the subject line Application for Social Media Specialist Varun Group.

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