Urgent School Development Officer

Job description

Job description

Primary Purpose: To be the overall in charge of the School Development Cell And serve as a fulcrum between the organization and the parent(s) (existing and potential) thereby ensuring excellent parent service and satisfaction.

Key Accountabilities/Activities:

Primary Responsibilities:

Parent Relationship Management

• To ensure that each parent is a delighted parent and all their requests, concerns, and complaints are handled in a timely and

• Effectively maintain and develop the parent-organization relationship by ensuring the appropriate solutions to all parent inquiries across mediums i.e. in-person, over the phone, email, company website, etc.

• Oversee the resolution of all the parent queries which are outside the purview of the RE cell and be a point of escalation/support where necessary.

• Ensure all complaints are registered in CS Tracker and oversee the resolution of complaints for meeting TAT.

• Periodically review the past parent queries repository/CRM and innovate to develop nifty solutions towards prompt resolutions.

• Reach out to the parents (over the phone) post query resolution to seek feedback and improvise, thereby creating a parent delight and positive brand image.

• Ensure the front desk /relationship desk is manned at all points in time during operational hours to make sure that no parent is left unattended.

• Manage the set up of the lobby area accentuating the organization brand; placement of posters/standees etc with assistance from the admin department.

• Be cognizant of the latest achievements of the organization/center and cascade it as a part of parent interactions/sales conversations.

• Efficiently guide the parent on school systems and processes and ensure that the repository of updated information is available at all points in time

• Keep track of all organization advertising manuals/brochures/admission kits and ensure effective information flow.

• Adroitly handle irate parents and ensure that each parent interface ends at parent delight as far as possible

• Efficiently make use of all aids available i.e. Hand-outs, Audio visual support to educate the parents on the USPs of the organization, and child education pedagogy followed.

• Adroitly be ready and facilitate the information of all elements about a childs life cycle in the school as well as post-school activities, summer camps, etc.

Sales and Marketing:

• Be actively involved in the complete sales cycle; lead the RE team to meet its sales and revenue goals.

• Carry out Experiential Marketing to all walk-ins i.e..... School Tour, Discovery Room, etc., and Parent Engagements

• Effectively speaking about the social media presence of the school and the efforts taken to ensure the child gets necessary recognition across relevant media.

• Devise plans to achieve sales goals and create strategies to meet the annual center targets.

• Adroitly oversee the entire sales process and interject; where necessary for all potential parents from first interface to closure, thus positively augmenting the conversions from inquiry to admissions.

• Create power points on the organizations growth, values, and strengths and use them at the time of any marketing / promotional activities, under the supervision of Centre Head

• Carry Out Promotional Events and Activations in Schools RWA, Parenting Seminar, Hand Bills Distribution, Selfie, Any other initiative.

• Be updated on the upcoming seminars/ promotional events and nominate as an organizations representative

• Be abreast of the competitive school offerings and prevalent market practices

• Introduce and work on Pre-School and Corporate Tie-Ups and support the teams by providing leads and helping in faster closures.

• Initiate and participate in Marketing Initiatives to create brand awareness and promote the USPs like Summer Camps, Day Care, PSA activities, etc.

Administrative Responsibilities

• Manage admission registration manually and on ERP as per the Process guidelines and generate MIS.

• Keep track of all the parent grievance handlings resolute at the Centre

• Work closely with the Vertex Marketing Team for any updates/ intimations.

• Collation and timely reporting of the Parent Enquiry and Follow up trackers basis the internally agreed turnaround time.

• Scrutinize and maintain records for all admission forms and documents

• Ensure seamless execution of all Leave Certification Requests i.e. Verification of LC request forms, Request Generation, Intra department liaisoning, etc.

• Ensuring that each LC is personally attended to and tried in the best possible manner to retain. ZERO LC should be the focus(except transfers)

• Be an active participant in School events like; VIVA, Coffee Meet, etc.

Secondary Responsibilities:

People Management and Up-skilling:

• Be an effective planner and organize the day to ensure all opportunities are maximized.

• Effectively manage the RE cell team; coach, inspire and provide actionable and constructive feedback, provide on-the-job training to improve team performance.

• Train the RE cell team on the new USPs being introduced in the organization.

• Motivate and inspire the teams to perform better.

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Business Acumen Enhancement:

• Be updated on past sales trends and records and consistently upgrade ones understanding.

• Keep aware of the latest news in the education industry and make use of wherever found necessary for team knowledge enhancement.

• Have a detailed understanding of school manual wrt to staff, children, etc.

• Participate in training workshops on Sales and Marketing and keep updated on the latest trends.

Work Relations:

Internal:

• Reporting to the Principal for all administrative issues and Sales and Service Head for functional reporting

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• Interfacing with Vertex Academics Management (Principal and Coordinators)

• Interfacing with Finance, Technology, and HR for any people or any other operational issue/s

External:

• Interface with potential and existing parents

• Interface with external vendors towards any marketing initiative execution

Interested candidate Can reach out in 9895149966/dhanya.c@vgos.org

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