Product Marketing Role

3 weeks ago

Mumbai, Maharashtra, India Team Works Consultancy Full time

New Product Ideation Collaborate with cross-functional teams to generate innovative ideas for new mobile app products Conduct market research and analysis to identify emerging trends and opportunities - Go-to-Market Strategy Develop and execute comprehensive go-to-market strategies for new products ensuring successful product launches Work closely with the product development team to align marketing initiatives with product features and benefits - Competitor Research Conduct thorough competitor analysis to understand market trends identify competitive advantages and position our products effectively - User Lifecycle Management Develop and implement strategies to optimize the user lifecycle from acquisition to retention Utilize data-driven insights to enhance user experience and engagement - A B Testing Design and execute A B testing initiatives to optimize marketing campaigns and improve key performance indicators - App Store Optimization ASO Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores - Stakeholder Management Collaborate with internal teams including product development design and sales to ensure alignment and successful product launches Build and maintain strong relationships with external stakeholders including partners and vendors Ideal Candidate - Communication Excellent written and verbal communication skills Ability to convey complex ideas in a clear and compelling manner - Product Analytics Strong understanding of product analytics and the ability to derive actionable insights from data - App Media Buying Experience with app media buying platforms including Google Facebook AppLovin Taboola etc Proven ability to optimize campaigns for maximum ROI - App Monetization Knowledge of various app monetization models and strategies Ability to develop and implement monetization plans that align with business goals - Design and Messaging A keen eye for design and messaging to create visually appealing and effective marketing materials Understanding of how design elements impact user engagement - B2C product companies offering digital Tech products such as Fintech EdTech AdTech TravelTech candidates should apply for this role ref updazz com

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