Product Marketing Strategist

6 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

Job Overview:

We are seeking a Product Marketing Strategist to lead some of our key training and certification program verticals via B2C, B2B, and channel marketing activities.

This role is responsible for presenting our products in ways that strengthen our brand and boost sales. The goal is to develop and implement profitable plans to position and promote our products while focusing on leads, revenue, and keyword positions.

Key Responsibilities:

  • Be the end-to-end product owner of products running in 140+ countries while working with global teams
  • Run digital and content marketing campaigns to ensure online dominance
  • Translate technical details into user benefits
  • Follow and analyze market trends to position and price products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Owning content production such as white papers, videos, website copies, blogs, ad copies, product PMS & brochures
  • Craft selling and branding messages across marketing channels: landing pages, socials, channel partners
  • Collaborate with various teams (design, content, acquisition, product, sales) to plan and implement strategies
  • Run paid and organic lead generating campaigns
  • Test marketing product features, releases, and ad copy
  • Conduct competitor surveys & intelligence gathering to benchmark features & innovations
  • Plan and execute expert webinar series, advisory board meetings & conferences, along with competitions for the larger community
  • Run customer & partner satisfaction surveys and translate learnings into process changes
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

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