
Asst Director of Sales
4 weeks ago
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major; 4 years of experience in the sales and marketing or related professional area.
- OR
- 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major; 2 years of experience in the sales and marketing or related professional area.
- Preferred:
- 4-year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
CORE WORK ACTIVITIES:
Managing Sales Activities:
- Executes the sales strategy and ensures that individual booking goals are met for both on-property staff and off-property sales channels.
- Partners with Area Sales and Group Sales within the Sales Office to establish successful account deployment and execution.
- Serves as the sales contact for the General Manager, property leadership team, Global Sales Office (GSO), Group Sales, Area Sales, and Catering Sales leaders.
- Acts as the sales contact for customers and advocates on their behalf.
- Collaborates with Area Sales, Group Sales, Catering Sales, Revenue Management, Event Management, Regional Marketing Communications, GSO, and other departments to align on sales goals.
- Provides customer intelligence to evaluate market and economic trends, adjusting the sales strategy to meet or exceed customer expectations.
- Analyzes the Smith Travel Research STAR report and competitive shopping reports to maintain awareness of the hotel's market position.
- Researches competitor sales strategies to identify opportunities to grow occupancy, RevPAR, and market share.
- Attends sales strategy meetings, contributing to weekly and overall sales strategies.
- Participates in business planning with the Regional Marketing & eCommerce team.
- Suggests and develops innovative marketing ideas and deployment strategies to grow market share.
- Coordinates marketing communication activities and participates in sales calls with the sales team to acquire or close business.
- Identifies public relations opportunities and works with the Regional Marketing & eCommerce team to execute strategies that support the overall marketing plan.
- Coordinates crisis communications and supports the General Manager.
- Executes Marriott's Customer Service Standards and hotel Brand Standards.
- Supports the operational aspects of business booked (e.g., proposal generation, writing contracts, customer correspondence).
- Ensures seamless turnover from sales to operations, delivering high-level service.
- Drives revenue growth, controls expenses, and provides ROI for the owner and Marriott International.
- Works with the Regional Marketing & eCommerce team to review collateral and execute the marketing plan.
Building Successful Relationships:
- Develops strong partnerships with local organizations to increase brand/product awareness.
- Cultivates and manages internal key stakeholder relationships.
- Strengthens community and public relations by obtaining property participation in local, regional, and national tradeshows and client events.
- Delivers exceptional customer service to drive satisfaction and loyalty, assisting the customer and monitoring satisfaction during events or programs.
- Understands customer needs, recommending features and services that exceed expectations and fostering loyalty to Marriott.
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