Product Specialist

Job Description

Position: Product Specialist
Company: HemexDx Pvt Ltd.
Location: Vashi, Navi Mumbai
Department: Marketing
Employment Type: Full-time

About the Role
We are seeking a dynamic and creative Product Specialist who will bridge the gap between product marketing, digital branding, and content creation. This role requires someone with a blend of marketing strategy, digital expertise, design creativity, and storytelling skills to effectively position our products and engage target audiences across multiple channels.

You will be responsible for conceptualizing, creating, and executing marketing campaigns, managing social media presence, designing impactful creatives, producing engaging videos, and developing high-quality content to strengthen brand visibility and drive product adoption.

Key Responsibilities

1. Product Marketing & Strategy

- Understand product features, USPs, and market positioning to create compelling narratives
- Plan and execute digital campaigns to promote product launches and key events
- Track, analyze, and report marketing KPIs to optimize campaign performance

2. Social Media Marketing

- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, and YouTube
- Create daily/weekly content calendars and manage community engagement
- Monitor trends, competitors, and audience insights to boost reach and engagement

3. Digital Marketing

- Plan and execute Campaign ads, email marketing, and lead-generation campaigns
- Use Google Analytics, Meta Ads, and LinkedIn Campaign Manager to measure performance and ROI

4. Graphic Designing & Video Editing

- Design creative assets for social media, website, emailers, brochures, and campaigns
- Edit and produce engaging videos, including product demos, explainer videos, and testimonials
- Maintain visual brand consistency across all digital platforms
- Use tools like Adobe Creative Suite, Canva, Figma, or similar for high-quality content

5. Content Creation & Copywriting

- Write compelling blogs, case studies, captions, and marketing collaterals
- Develop engaging storytelling formats for product promotion and brand awareness

Required Skills & Qualifications

- Bachelors/Masters degree in Marketing, Digital Media, Biotechnology, Life Sciences, or a related field
- 12 years of relevant experience in digital marketing, content creation, or product marketing
- Strong understanding of social media trends, SEO, and digital advertising
- Proficiency in graphic design tools (Adobe Photoshop, Illustrator, Canva, Figma,etc.)
- Experience in video editing tools (Premiere Pro, After Effects, CapCut,etc.)
- Excellent storytelling, communication, and copywriting skills
- Ability to manage multiple projects simultaneously with attention to detail
- Analytical mindset to interpret campaign data and market insights
- KOL/social media Influencer management and engagement

Key Traits Were Looking For

- Creative storyteller with a keen eye for design and aesthetics
- Strategic thinker who aligns marketing initiatives with business goals
- Self-driven and proactive individual who thrives in a fast-paced environment
- Passionate about digital trends, content innovation, and brand-building

Why Join Us

- Opportunity to work on innovative products that make a real-world impact
- Exposure to strategic marketing, digital campaigns, and creative content
- Collaborative and growth-oriented work culture
- Freedom to experiment with creative ideas and modern marketing tools

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