Brand Marketing Lead-Chennai

Job Description Twin Health At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care. Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health. We start by building a dynamic model of each person's metabolism drawing on thousands of data points from CGMs, smartwatches, and meal logs that maps their personal path to better health. Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives. Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members. We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment. Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights Digital Health 150, and named one of Newsweek's Top Most Loved Workplace . With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally. Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world. Join us as we reinvent the standard of care in metabolic health. Job Location: Millenia Business Park Phase 2, Perungudi Roles & Responsibilities Brand Strategy & Positioning: - Develop and implement a comprehensive brand strategy tailored to the Indian market. - Position Twin Health as a premium provider of metabolic health solutions, with a strong focus on the Diabetes & Metabolism Balance program. - Identify and analyze consumer insights to refine brand messaging. Digital Marketing & Campaign Execution - Plan and oversee multi-channel digital marketing campaigns, including social media, email, SEO, and paid ads. - Create content strategies that resonate with HNIs and promote Twin Health's value proposition beyond diabetes reversal. - Lead content writing efforts across digital channelsblogs, ads, website, emailers, and campaign creativesto ensure compelling, clear, and high-impact communication. - Manage and grow social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) through consistent content planning, posting, engagement, and community management. - Measure and optimize campaign performance using data analytics. Customer Engagement & Experience - Enhance customer journey touchpoints to build trust and loyalty. - Lead initiatives to boost engagement through personalized messaging, success stories, and interactive content. Collaboration & Team Management - Work closely with product, sales, and creative teams to ensure brand consistency. - Liaise with external agencies for content creation, media buying, and event management. - Provide guidance and mentorship to junior brand and marketing team members. - Manage collaboration with designers and oversee creative output to align with brand goals. Market & Competitive Analysis - Monitor industry trends and competitor activities to identify growth opportunities. - Use market insights to recommend innovative branding initiatives and product offerings. Skills & Requirements - 4 to 5 years of experience in Brand & Content Marketing with strong exposure to digital marketing. - Proven experience in content writinglong-form, short-form, and campaign-specific. - Hands-on experience in social media management and community engagement. - Creative, energetic, and outgoing personality. - Ability to collaborate with cross-functional teams. - Experience handling a team of designers. #TwinHealthIndia